Internet Vikings, a prominent igaming hosting company, is making significant strides in the US igaming and online sports betting landscape. The company has recently launched its services in Mississippi and New York, further strengthening its presence in the American market. Internet Vikings, which entered the US market in 2021, has been steadily expanding its reach, having gained approval to operate in Pennsylvania last year.
Expansion into Mississippi and New York:
Internet Vikings’ expansion into Mississippi and New York represents a strategic move aimed at tapping into the growing demand for igaming and online sports betting services in these states. Notably, Mississippi was one of the early adopters of online sports betting, commencing operations as far back as 2018. Internet Vikings’ entry into this market is a testament to its commitment to serving clients in regions with substantial potential.
Focus on High-Demand States:
The company has strategically prioritized its expansion efforts, focusing on states with a high demand for igaming and online sports betting services. Initially, Mississippi took a backseat as the company catered to other states with greater demand. However, with the changing landscape and emerging opportunities, Internet Vikings recognized the importance of extending its services to Mississippi and New York.
Ongoing Growth and Future Prospects:
Internet Vikings’ COO, Kristoffer Ottosson, emphasized the importance of maintaining a presence in regions that are of interest to industry-related businesses. The company’s goal is to ensure that both existing and new clients can continue their growth without any interruptions. While Internet Vikings continues its expansion, it is also keeping a keen eye on newly launched markets, such as Ohio and Massachusetts, indicating its readiness to explore further opportunities.
Success in the US Market:
Since venturing into the US market, Internet Vikings has achieved significant milestones, expanding its operations across multiple states, including Louisiana and Iowa. Gaining approval to launch in Pennsylvania by the Pennsylvania Gaming Control Board in the previous year was another testament to the company’s dedication to providing its services across the US.
New York’s Record-Breaking Performance:
In a related development, the New York online sports betting market set a new record in January, with a handle of $1.79 billion. This figure surpassed the previous high of $1.67 billion recorded in January 2022 when New York first introduced legal online betting. The record handle also marked a 10.2% increase from December 2022. Gross gaming revenue from mobile sports wagering in New York reached $149.4 million, setting yet another record.
Internet Vikings’ expansion into Mississippi and New York aligns with the company’s strategic approach to serve high-potential markets in the US. As the company continues to grow and explore new opportunities, it remains a key player in the evolving landscape of igaming and online sports betting in the United States. The record-breaking performance of New York’s online sports betting sector further underscores the immense potential and dynamism of this industry in the US.