Paddy Power, the renowned operator, has announced its title sponsorship of the 2023 PDC World Darts Championship, adding excitement to the highly anticipated tournament. Set to take place at Alexandra Palace in London from December 15 to January 3, this championship is a thrilling blend of sport and entertainment. Paddy Power’s involvement as a title sponsor marks a significant partnership in the world of darts.
A Festive Sporting Extravaganza:
The 2023 PDC World Darts Championship promises to be a festive sporting spectacle, captivating audiences with its unique blend of competitive darts and entertainment. The tournament will feature top darts players, including Peter Wright, Gerwyn Price, Michael van Gerwen, Dimitri van den Bergh, and Michael Smith, vying for glory on the oche.
Ticket Sales and Exciting Video Campaign:
Fans eager to attend this exciting event were informed that tickets would be available for priority sale starting from July 31, with general sale commencing on August 2. To commemorate the sponsorship, Paddy Power unveiled an entertaining video campaign featuring the aforementioned darts stars.
Paddy Power’s Perspective:
Michelle Spillane, Marketing & Brand Director UK&I at Paddy Power, expressed enthusiasm about the sponsorship, stating, “When we agreed to step up to the oche with the PDC as new sponsors of the World Darts Championship, we knew we’d hit the bullseye.” Spillane emphasized the natural synergy between Paddy Power and the tournament’s fusion of sport and entertainment. She added, “Getting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand.”
PDC CEO’s Welcome:
Matt Porter, CEO of the PDC, extended a warm welcome to Paddy Power, highlighting the significance of the sponsorship. He stated, “The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event that is already the highlight of the festive sporting period.”
Paddy Power’s title sponsorship of the 2023 PDC World Darts Championship adds a new dimension of excitement to this iconic sporting event. With top darts players in action, the tournament promises an unforgettable blend of skill, entertainment, and festive spirit. Fans eagerly anticipate the start of the championship, with ticket sales already underway. Paddy Power’s engagement in the world of darts underscores its commitment to enhancing the sporting experience for fans worldwide.