Gambling.com Group, an affiliate marketing company, has unveiled its first international media partnership with The Independent, a renowned news publication. This collaboration expands Gambling.com Group’s media partnerships beyond the United States, where it has previously teamed up with The McClatchy Company and Gannett.
Media Partnership Details:
This partnership signifies the third media collaboration for Gambling.com Group.
The Independent, a respected news outlet, will benefit from Gambling.com Group’s extensive experience in the UK gambling market, where it has been operating for over 15 years.
Gambling.com Group will provide authoritative sports betting and online casino content to The Independent’s substantial audience, which comprises 20 million unique monthly visitors.
Mutual Benefits:
Christian Broughton, Managing Director of The Independent, highlights the advantages of partnering with Gambling.com Group, citing the company’s profound knowledge of the UK market and its established relationships with online gambling brands.
The collaboration aims to empower The Independent’s audience with informative content, enabling them to make informed decisions in the realm of online gambling.
Future Revenue Generation:
Broughton emphasizes The Independent’s shift away from traditional advertising, focusing on eCommerce partnerships as a means to establish a dependable revenue base.
The partnership with Gambling.com Group aligns with The Independent’s strategy to diversify and secure regular revenue streams.
UK Regulatory Update:
In other news related to the UK, the Gambling Commission is set to initiate the implementation of Gambling Act White Paper Reviews this month. This move signifies ongoing efforts to regulate and reform the gambling industry in the UK.
The collaboration between Gambling.com Group and The Independent represents a strategic alliance that leverages the expertise of both entities. Gambling.com Group’s provision of authoritative content enhances The Independent’s offerings to its substantial readership. This partnership reflects The Independent’s commitment to diversifying its revenue sources and adapting to changing media landscapes. Additionally, the UK’s ongoing regulatory efforts indicate a dynamic environment in the gambling sector.