In a groundbreaking move, STS, Poland’s leading bookmaker and a subsidiary of Entain, has entered into a strategic partnership with GKS Katowice. This collaboration promises to strengthen the bonds between sports and businesses in the region, with STS taking center stage on the jerseys and banners of various GKS Katowice teams.
The Landmark Agreement:
STS, a trailblazer in the sports betting industry, has set a remarkable precedent by becoming the first bookmaker to forge an agreement with a Polish sports club. This historic partnership is set to span multiple seasons, showcasing the commitment of both STS and GKS Katowice to long-term collaboration. STS’s logo will prominently feature on the front of the women’s football jerseys in autumn and will grace the sleeves of ice hockey players in spring. Furthermore, the logo will be proudly displayed on the uniforms of men’s volleyball and football teams throughout the season.
The Entain Connection:
Notably, STS’s significance in the Polish sports betting landscape was further amplified when it was acquired by Entain, a global leader in sports betting and gaming, in June. This acquisition has infused STS with a new dimension of resources and expertise, making it a formidable player in both the Polish and international betting markets.
Local Sports and Community Support:
STS’s Chief Marketing Officer, Paweł Rabantek, emphasized the company’s unwavering commitment to supporting domestic and local sports. The partnership with GKS Katowice, a multi-section club with champions in various disciplines, aligns perfectly with STS’s mission to champion Polish sports. Rabantek noted that this partnership represents another stage in their long-term strategy of promoting local sports, given that STS’s headquarters are located in Katowice.
Comprehensive Brand Exposure:
As part of the agreement, GKS Katowice will proudly display the STS logo on LED banners, stadium walls at the Bukowa Stadium, and across their social media channels and newsletters. This comprehensive brand exposure strategy underscores the commitment of both parties to maximize the impact of their collaboration.
Potential for Future Extension:
While the current agreement spans one year, both STS and GKS Katowice have left the door open for possible extensions. This reflects the mutual belief in the partnership’s potential and the value it brings to both entities.
Exclusive Customer Benefits:
To celebrate this partnership, STS is offering exclusive benefits to its customers. New customers can receive a PLN 300 ($75.54) bonus when GKS Katowice footballers secure a win, provided they use a specific registration code and meet the required conditions. Existing customers are not left out, as they can enjoy a risk-free bet with favorable odds.
Business and Sports Synergy:
Karol Kuśka, Business Development Manager of GKS Katowice, expressed his satisfaction with the trust placed in the club by STS. He believes that this partnership will serve as a prime example of successful collaboration between a multi-section sports club and a prominent sponsor. Moreover, the fact that STS, with a nationwide presence, is based in Katowice sends a clear signal of GKS Katowice’s readiness to engage with large companies and foster fruitful business relationships.
The partnership between STS and GKS Katowice represents a significant milestone in the Polish sports and business landscape. It showcases the potential for synergy between sports clubs and corporate sponsors, highlighting the mutual benefits that can arise from such collaborations. STS’s commitment to local sports and the broader Polish community, combined with the added dimension brought by its association with Entain, positions it as a key player in shaping the future of sports sponsorship in Poland. As the partnership evolves and potentially extends, it promises to be a dynamic force in elevating the profile of GKS Katowice and the sports industry as a whole in Poland.