Allwyn, the incoming operator of the UK National Lottery, has announced the appointment of Andria Vidler as its new UK CEO. Vidler will assume her role on 1 October, succeeding Robert Chvátal, who will return to his position as the Group CEO of Allwyn. With the legal challenges posed by the outgoing operator Camelot now resolved, Vidler’s primary focus will be overseeing Allwyn’s takeover of the Fourth National Lottery Licence in February 2024 and maximizing contributions to charitable causes during Allwyn’s tenure.
Andria Vidler’s Background:
Andria Vidler brings a wealth of experience to her new role. She most recently served as the EMEA (Europe, Middle-East & Africa) CEO of Tag Worldwide and was previously the CEO of Centaur Media. Her expertise in adapting entertainment brands to the evolving digital landscape positions her as a valuable asset to The National Lottery.
Chairman and Group CEO’s Perspectives:
Justin King, Chairman of Allwyn UK, expressed confidence in Vidler’s ability to drive The National Lottery forward, particularly in a data-driven, multichannel environment. Robert Chvátal, Allwyn Group CEO, highlighted Vidler’s capacity to develop and manage compelling brands, content, and campaigns that resonate with audiences in the fast-changing digital landscape. He also emphasized the advantages of leveraging Allwyn Group’s robust platform.
Vidler’s Vision for The National Lottery:
Andria Vidler expressed her enthusiasm for her new role and the opportunity to ensure the continued success of The National Lottery, a beloved UK brand that plays a vital role in benefiting society. She is eager to collaborate with partners and colleagues from Allwyn and Camelot teams to shape the future of The National Lottery and enhance its positive impact on the community.
Andria Vidler’s appointment as CEO of Allwyn marks a significant development in the UK National Lottery’s transition to a new operator. With her extensive experience and vision, Vidler is well-positioned to lead The National Lottery into the digital era and further its mission of supporting charitable causes. The appointment signals an exciting phase in the evolution of this iconic UK institution.