Greentube, the digital gaming and entertainment division of Novomatic, has significantly expanded its presence in the tightly regulated Belgian market through a strategic partnership with long-term operator Betway.
The Greentube-Betway Partnership:
Greentube, a division of Novomatic, strengthens its position in Belgium through a collaboration with Betway.
This partnership builds upon a long-term relationship between the two entities, focusing on regulated markets worldwide.
The aim is to offer Belgian players a diverse selection of Greentube’s popular slot games.
Game Selection:
Greentube brings a wide array of slot games to the Belgian market, including renowned titles such as Hot Cubes, Starliner, and Book of Ra Deluxe.
The inclusion of these titles enhances Betway’s casino portfolio, enriching the gaming experience for Belgian players.
Integration via iForium Aggregation Tool:
The iForium aggregation tool serves as the bridge for integrating Greentube’s content into the Betway platform.
This seamless integration ensures that Belgian players have easy access to Greentube’s offerings.
Greentube’s Strategy in Regulated Markets:
Greentube’s collaboration with Betway in Belgium is part of a broader strategy to establish a presence in regulated markets worldwide.
The company aims to leverage its extensive game portfolio to tap into the potential of each market while complying with local regulations.
Jordan Wall’s Perspective:
Jordan Wall, Sales & Key Account Manager at Greentube, expresses enthusiasm about expanding their reach in Belgium.
He anticipates a positive response from the Belgian market and sees this as a significant move in consolidating their presence.
Anthony Werkman’s Perspective:
Anthony Werkman, CEO of Betway, welcomes Greentube to their portfolio in Belgium.
He highlights the compatibility of Greentube’s premium titles with Betway’s commitment to providing a fair, safe, and responsible gaming environment.
Global Expansion Efforts:
Beyond Belgium, Greentube has been actively collaborating with Rush Street Interactive (RSI) to expand its presence in the United States.
The partnership has seen the launch of content in states like New Jersey, Ontario, and Michigan, reflecting Greentube’s global expansion strategy.
Greentube’s strategic partnership with Betway in Belgium marks a significant step in the company’s efforts to establish a stronghold in regulated markets. By offering a diverse selection of popular slot games and seamless integration through the iForium aggregation tool, Greentube aims to captivate Belgian players and reinforce its position in this key market. This partnership not only showcases the synergy between Greentube and Betway but also emphasizes the importance of compliance and responsible gaming in the evolving world of online entertainment. As Greentube continues to expand its global footprint, collaborations like these are poised to drive its success in the ever-competitive iGaming industry.