ICE London, one of the largest and most prominent events in the gaming industry, will bid farewell to its traditional host city, London, and relocate to Barcelona, Spain, starting in 2025. Organized by Clarion Gaming, this iconic event serves as a global platform for gaming professionals, offering opportunities to showcase innovations, network with industry leaders, and explore the latest products and trends.
New Home in Barcelona:
After careful consideration of various potential host cities, Barcelona emerged as the chosen destination for ICE London 2025. This decision comes as a result of both industry exhibitor feedback and a strong bid from Barcelona, which presented itself as an ideal location to host the event. The Fira de Barcelona will become the new venue for ICE London, providing an exclusive setting for industry insiders.
Co-location with iGB Affiliate Show:
ICE London will be accompanied by the iGB Affiliate show in its move to Barcelona. Both events will be held from January 20 to 22, 2025, and January 21 to 22, 2025, respectively. This co-location will provide even more opportunities for professionals to connect, collaborate, and explore the latest developments in the gaming industry.
Clarion Gaming’s Consideration:
Clarion Gaming, the organizer of ICE London, acknowledged that the decision to move the event was not unanimous among represented organizations. However, the bid from Barcelona stood out, and Clarion Gaming emphasized the city’s strategic potential as a partner for the future. The move aims to offer a fresh and exclusive experience to exhibitors and attendees.
Customer Feedback and Industry Perspective:
Alex Pratt, Group Managing Director at Clarion Gaming, emphasized the importance of listening to customer feedback and industry needs. He explained that the decision to explore alternative host cities was driven by industry demands. The move to Barcelona aligns with the goal of providing a conducive environment for industry professionals to collaborate and innovate.
Impact on iGB Live:
In response to ICE London’s relocation, iGB Live announced its own move, shifting from Amsterdam to London. This decision reflects the evolving landscape of gaming events and is likely influenced by ICE London’s transition.
ICE London’s move to Barcelona in 2025 represents a significant change in the landscape of gaming industry events. With a focus on customer feedback, Clarion Gaming aims to create an exclusive and vibrant environment for gaming professionals to connect and thrive. The co-location with the iGB Affiliate show further enhances the value of these events, offering a platform for innovation and collaboration in the gaming industry.