Kambi Group has announced the extension of its partnership with Rank Group, further solidifying their collaboration in providing high-quality sportsbook products. This partnership, initiated in 2016, has enabled Rank Group to enhance its sports betting offerings across its brands, including Grosvenor Sport and YoSports.
Expanded Partnership:
The extended partnership will continue to leverage Kambi’s sportsbook solutions, including AI-powered trading tools, Bet Builder services, and horseracing products.
Rank Group introduced its third brand, YoSports, utilizing Kambi’s sportsbook technology, which went live last year.
Kambi has played a vital role in supporting Rank Group’s sports betting ambitions, contributing to an 80% growth in Grosvenor sportbook revenues over the past year.
Rank Group’s Sports Betting Developments:
Rank Group has embraced sports betting opportunities following the announcement in the White Paper that sports betting could be permitted in all casinos.
The company introduced a branded fantasy football game hosted by Grosvenor Casino, facilitated by B2B betting software provider 20Shots.
Earlier this year, Rank Group appointed Andrew Peat as its new Managing Director, bringing valuable experience from his previous role as Sportsbook Director at William Hill.
Statements from Key Figures:
Kristian Nylén, Kambi CEO and Co-Founder, expressed pride in strengthening the partnership with Rank Group and looks forward to supporting their sports betting brands in achieving their goals.
Tom Orton, Rank Interactive Director of Sports, highlighted the significant revenue growth achieved with Kambi’s support and expressed excitement about the extended partnership’s potential to further enhance Grosvenor Sport.
The extended partnership between Kambi Group and Rank Group underscores their commitment to delivering exceptional sportsbook offerings to customers. With Kambi’s advanced sportsbook solutions, Rank Group aims to continue its growth and become a preferred sportsbook destination for both digital and venue-based customers. This collaboration positions both companies for continued success in the competitive sports betting market.