The Health Lottery is set to unveil a significant transformation of its lottery game, accompanied by a fresh website, logo, and a comprehensive identity rebrand. Commencing with the upcoming draw, which takes place five times a week, the lottery game will be rebranded as ‘The Big Win.’ This revitalization includes an updated prize structure aimed at offering players more opportunities to win exciting rewards.
Key Changes in the Prize Structure:
Saturday Draw Jackpot Increase: The most notable change comes to the Saturday draw, where the free second chance prize draw jackpot will skyrocket to £475,000, a substantial increase from the previous £250,000.
Enhanced Four-Ball Prize: Players matching four balls on any draw will now receive an increased prize of £300, up from the previous £250.
Exciting Promotions:
‘Mega Monday’: The Health Lottery introduces a ‘Mega Monday’ promotion, granting participants playing ‘QuickWin’ on Mondays the chance to enter a £500 raffle.
‘Super Sunday’: Sundays bring the allure of ‘Super Sunday,’ featuring a £500 raffle for instant win games purchased on Sundays.
Monthly Raffle for Direct Debit Players: Direct debit subscribers will automatically be entered into a monthly raffle, where ten players stand to win £100 each.
Rewarding Loyalty and Boosting Engagement:
This revamped strategy is designed to reward loyal customers, enhance player engagement, and invigorate the lottery’s marketing efforts. By offering more enticing prizes and innovative promotions, The Health Lottery aims to create a more captivating and rewarding experience for its players.
Lebby Eyres’ Statement:
Lebby Eyres, CEO of The Health Lottery, expressed the company’s commitment to player satisfaction, stating, “To improve our appeal to players, we’ve increased our Saturday night free prize draw to the highest level possible for a society lottery operator. Players will be able to win a truly life-changing amount from this weekend’s draw. Though the free second chance prize draw jackpot will almost double, tickets to the main draw will still cost £1.”
‘The Big Win’ rebranding initiative by The Health Lottery promises an exciting and rewarding experience for its players. With enhanced prize structures, innovative promotions, and a renewed commitment to player satisfaction, The Health Lottery looks set to capture the imagination of lottery enthusiasts and create more opportunities for life-changing wins.