The Portuguese Online Gambling Association (APAJO) has unveiled a new membership category called “Effective Partner,” designed for non-operator companies aiming to join the organization. As part of this initiative, three prominent companies—Evolution, IGT, and Playtech—have become the inaugural partners, demonstrating their commitment to fostering a regulated and responsible online gambling environment in Portugal.
Inaugural Partners:
Evolution, IGT, and Playtech have been named as the first “Effective Partners” of APAJO.
These companies are industry leaders known for their dedication to promoting responsible gambling practices and regulatory compliance.
APAJO expressed its pride and gratitude for the support and engagement of these companies, considering their invaluable contributions to the Portuguese online gambling landscape.
APAJO’s Vision:
Ricardo Domingues, President of the Board at APAJO, emphasized the significance of the Effective Partner program in strengthening collaboration between non-operator entities and the association.
APAJO aims to facilitate ongoing dialogues and collaborations among suppliers, operators, and regulators to establish a sustainable framework that prioritizes player engagement and safety.
The association has received interest from other entities and expects to announce additional partners in the near future.
Partner Perspectives:
Nicholas Peters, Evolution’s Chief Business Development Officer in Europe, highlighted the importance of participating in newly regulated markets from day one and praised APAJO’s commitment to player engagement and safety.
Luke Orchard, IGT SVP, Chief Compliance and Risk Management Officer, emphasized IGT’s history of supporting well-regulated industries and its dedication to advancing APAJO’s mission.
Charmaine Hogan, Playtech’s Head of Regulatory Affairs, expressed Playtech’s delight in joining APAJO to contribute to the growth of the Portuguese iGaming sector.
Collaboration for a Responsible Industry:
Earlier this year, APAJO signed a Memorandum of Understanding with The International Betting Integrity Association (IBIA), further underscoring its commitment to maintaining integrity and responsibility within the industry.
The collaboration between APAJO and its Effective Partners reflects a collective effort to promote a positive and sustainable online gambling environment in Portugal.
APAJO’s introduction of the “Effective Partner” membership status marks a significant step toward fostering collaboration between non-operator entities and the association. The partnership with industry leaders such as Evolution, IGT, and Playtech reinforces the commitment to responsible gambling practices, player safety, and regulatory compliance in Portugal’s online gambling sector. APAJO’s ongoing initiatives demonstrate its dedication to shaping a well-regulated and sustainable industry landscape.