MGM Resorts, after acquiring LeoVegas last year, has expanded its global reach by introducing BetMGM’s iGaming and online sports betting services in the United Kingdom. While LeoVegas will oversee the iGaming division of BetMGM’s online casino operations, the sports betting segment will be powered by Kambi. This strategic move capitalizes on the highly competitive UK market, offering users a range of features, promotions, and exclusive games.
BetMGM’s iGaming Division:
LeoVegas, acquired by MGM Resorts, will play a pivotal role in BetMGM’s iGaming division, leveraging its platform and technology.
The UK BetMGM platform promises users a wealth of enticing features, including a loyalty program, exclusive promotions, and platform-exclusive games.
MGM Resorts has been operating a UK online casino under the LeoVegas brand, ensuring a seamless transition for users.
BetMGM’s Sports Betting Segment:
Kambi will power the online sports betting segment of BetMGM’s UK offering, enhancing its sports wagering capabilities.
Users can expect a comprehensive sportsbook with a wide range of markets and betting options.
BetMGM’s Global Presence:
While expanding into the UK, BetMGM will continue its operations in the United States and Canada, utilizing resources provided by Entain Holdings.
BetMGM was originally launched as a collaborative venture between MGM Resorts International and Entain Holdings.
Entain’s Response:
A spokesperson from Entain clarified that MGM Resorts had been operating a UK online casino under the LeoVegas brand for some time.
The spokesperson emphasized that BetMGM would not operate on the advanced Entain platform, which is reserved for use in the US and Ontario.
Entain expressed confidence in its strong portfolio of respected brands and established online and retail presence, suggesting that BetMGM’s UK launch would not significantly impact their business or the market.
BetMGM’s expansion into the UK market marks a significant milestone in the brand’s global growth strategy. Leveraging LeoVegas’ technology and Kambi’s sports betting prowess, BetMGM aims to capture a share of the highly competitive UK market. The introduction of enticing features, promotions, and exclusive games positions BetMGM as a compelling choice for UK users. Furthermore, BetMGM’s commitment to its operations in the US and Canada underscores its ambition to become a leading player in the global online betting and gaming industry.