Online casino PlayOjo has unveiled its live casino show featuring the Live Roulette table on British television. Premiering on 8 August on Channel 5, the show offers viewers an interactive real-time streaming experience, with winning participants highlighted on-screen. This article delves into the details of this innovative venture.
The Show’s Features:
The hosts of the show are Kellie Gnauk, renowned for her role in the West End musical “Bat out of Hell,” and David Butler, a TV presenter associated with Paris St Germain FC.
The show airs every night from 1 am to 3 am, presenting a variety of PlayOjo content to engage viewers.
PlayOjo, part of the SkillOnNet global entertainment brand, collaborated with London-based media agency All Response Media and Channel 5 for this project.
The show’s production also involved the French TV production company FruitSalad.
The featured Live Roulette table is provided by Pragmatic Live.
Marketing Campaign and Live Casino Offering:
The PlayOjo Live Casino Show follows the ‘It’s Alive’ integrated marketing campaign, designed to raise awareness about PlayOjo’s live casino product.
PlayOjo’s live casino offering includes a diverse range of table game variations and popular game shows such as Crazy Time, Monopoly Live, and Mega Wheel.
Andrew Steddy’s Perspective:
Andrew Steddy, Head of Global Product Marketing at PlayOjo, expressed the significance of this initiative: “A core objective this year was to raise the profile of Live Gameshow and Casino games on PlayOJO and be the first choice for players looking for an online live casino experience.”
PlayOjo’s foray into British television with its Live Casino Show represents a novel approach to engaging viewers in real-time casino experiences. With a dedicated time slot, engaging hosts, and the allure of live roulette, this endeavor aims to cater to a broader audience of casino enthusiasts and raise PlayOjo’s profile in the live gaming sector.