Steve Birch, Chief Commercial Officer at Sky Betting and Gaming, has released a statement through the Betting and Gaming Council regarding the long-standing partnership between Sky Bet and the English Football League (EFL) Championship. This partnership, which began in 2013, has evolved to encompass a commitment to responsible gambling and important initiatives.
A Historic Partnership:
Sky Bet has a historic partnership with the EFL Championship, becoming title sponsors in the 2013-2014 season.
Over the years, this collaboration has extended to include various responsible gambling initiatives, underlining their commitment to player welfare.
Changes on and off the Pitch:
Steve Birch reflects on the changes both on and off the football pitch since the partnership’s inception.
The landscape of the EFL Championship has evolved, and Sky Bet is committed to making positive changes in promoting responsible gambling.
Responsible Gambling Tools:
Sky Bet has implemented responsible gambling tools to promote safer play.
These tools include features like deposit limits, cool-off periods, and self-exclusion options.
The Reality Check Tool prompts users to set reminders for logging out after specific intervals, enhancing player safety.
Milestone Achieved:
Perimeter advertising hoardings during the Sky Bet Championship Play-Off Final highlighted that over 1 million users have registered for Sky Bet’s safer gambling tools.
Sky Bet is dedicated to promoting responsible gambling and player safety.
Flutter’s Ambitious Target:
Flutter, Sky Bet’s parent company, aims to have 75% of customers using safer gambling tools by 2030.
Sky Bet has already achieved a 50% usage rate of these tools, demonstrating their commitment to player safety.
The success is attributed to the collective efforts of the business and dedicated teams working on customer safety.
The partnership between Sky Bet and the EFL Championship extends beyond football sponsorship. It includes a strong commitment to responsible gambling, as evidenced by the implementation of various tools and initiatives. Sky Bet’s dedication to player welfare is showcased by their achievement of a 50% usage rate of safer gambling tools and their continued efforts to promote responsible play.