Finlandia Casino, initially catering exclusively to the Finnish market since its inception in 2014, has undergone a transformation and emerged as Winlandia. This rebranding signifies the casino’s ambition to extend its reach to international audiences and diversify its offerings. Winlandia is set to offer a wide range of casino games, including slots, scratch games, table games, and jackpots.
Expansion Plans:
Christoffer Grönlund, Head of Acquisitions & PR at Winlandia, expressed his excitement about the rebranding and the casino’s expansion plans. The initial phase targets markets such as the UK, Sweden, Norway, and Denmark. In the second phase, Winlandia aims to enter markets in Canada and New Zealand. This strategic approach demonstrates Winlandia’s commitment to catering to diverse audiences worldwide.
Gaming Library:
Winlandia boasts a rich gaming library powered by multiple providers, including Evolution, NetEnt, Pragmatic Play, and EGT. Players who previously had accounts with Finlandia Casino can seamlessly access the new Winlandia platform using their existing login credentials.
Market-Specific Customization:
Winlandia intends to tailor its gaming experience to suit the preferences of each market it enters. Grönlund emphasized the importance of localisation, personalisation, and conversion rate optimisation to ensure a compelling and engaging experience for players in various regions.
Pragmatic Play’s Entry into Finland:
In related Nordic news, Pragmatic Play successfully launched its offerings in Finland through a partnership with Veikkaus Oy, the state-owned lottery, casino, and betting operator in the country. This expansion reinforces the growing presence of international iGaming providers in the Finnish market.
The rebranding of Finlandia Casino into Winlandia marks a significant step in the online casino’s journey towards global recognition. With its diverse game offerings and a commitment to tailor experiences for specific markets, Winlandia aims to become a prominent player in the international iGaming industry. The expansion of Pragmatic Play into Finland further highlights the attractiveness of the Nordic region for iGaming providers.