Arsenal Football Club has entered into a multi-year partnership with Betway, establishing the gambling brand as the official global betting partner of the club’s men’s team. This collaboration expands Betway’s presence in the Premier League, joining existing partnerships with West Ham and Brighton.
Benefits of the Partnership:
As part of the agreement, Betway’s branding will be prominently featured at the Emirates Stadium during matchdays. Moreover, the partnership extends beyond branding, with Betway committing to provide “in-depth code of conduct and responsible gaming training” to both players and staff at Arsenal.
Betway’s Enthusiasm:
Anthony Werkman, CEO of Betway Group, expressed his enthusiasm for the partnership, highlighting the opportunity to engage Arsenal’s extensive global fanbase. He emphasized Betway’s commitment to ensuring responsible gambling practices within the partnership.
Arsenal’s Commercial Strength:
Juliet Slot, Chief Commercial Officer at Arsenal, welcomed Betway as the club’s official global betting partner. She noted that this collaboration is indicative of Arsenal’s commercial strength and its ability to attract global brands to its roster of partners. Slot highlighted the club’s dedication to providing enhanced experiences for supporters worldwide and promoting responsible gambling.
The partnership between Arsenal Football Club and Betway signifies a significant collaboration in the world of sports and betting. With Betway’s commitment to responsible gaming and Arsenal’s dedication to its supporters, this alliance aims to deliver engaging experiences while ensuring the highest standards of integrity in the industry.