Leading supplier Pragmatic Play has announced an expansion of its partnership with renowned operator William Hill, which is part of 888 Holdings. The collaboration will bring Pragmatic Play’s live casino portfolio to a wider audience in the UK. This strategic move builds on the long-standing relationship between the two companies, as William Hill has been hosting Pragmatic Play’s slot content since 2017.
Expanded Live Casino Portfolio:
As part of this expansion, William Hill customers will gain access to an array of classic live dealer games, including roulette, blackjack, and baccarat. Additionally, they can enjoy engaging game show offerings such as Sweet Bonanza CandyLand, Mega Wheel, and the upcoming release, Vegas Ball Bonanza.
Stronger Partnership for Growth:
Pragmatic Play’s COO, Irina Cornides, expressed delight in broadening the partnership to introduce the complete live casino portfolio to the UK market. She emphasized the brand’s commitment to delivering exceptional gaming experiences and looks forward to enriching William Hill customers’ gaming journey.
Richard Atkinson, Global Head of Live Casino at 888 Holdings, highlighted the six-year collaboration between the two companies and expressed eagerness to further elevate their partnership through the addition of Pragmatic Play’s Live Casino products.
Recent Expansions:
Pragmatic Play has been on a growth trajectory, recently expanding its presence in several key markets, including Switzerland, Sweden, the Netherlands, and more. These strategic partnerships have enabled the company to broaden its reach and offer its diverse gaming content to a global audience.
The extended partnership between Pragmatic Play and William Hill marks a significant step in providing UK players with a captivating live casino experience. With an impressive portfolio of live dealer games and continued collaboration, both companies aim to thrive in the dynamic iGaming industry and offer players memorable gaming moments.