EveryMatrix has announced a strategic partnership with Matchbook, a renowned brand in the UK, for a multi-year collaboration. Under this agreement, EveryMatrix will provide its advanced CasinoEngine platform and BonusEngine technology to Matchbook, enhancing its casino gaming portfolio. Additionally, Matchbook will incorporate EveryMatrix’s JackpotEngine and BonusEngine to create an enhanced gaming experience for players.
Elevating the Casino Business:
By integrating EveryMatrix’s CasinoEngine and BonusEngine, Matchbook aims to elevate its casino business to new heights. These cutting-edge technologies will enable Matchbook to offer personalized content, bonuses, and rewards, enhancing the overall player experience.
Stian Enger Pettersen’s Statement:
Stian Enger Pettersen, Head of CasinoEngine at EveryMatrix, expressed excitement about the collaboration, stating, “We’ve long admired Matchbook as one of the standout brands in the UK, so we’re delighted to be working with them to accelerate their casino business and take it to new heights through the power and possibilities of CasinoEngine and BonusEngine.”
Malcolm Graham’s Perspective:
Malcolm Graham, CEO of Matchbook, shared his enthusiasm for the partnership, saying, “Our sports product is well recognized as best-in-class, and with our new partnership with EveryMatrix, we fully intend to replicate that success in the casino, creating the ultimate 21st-century player experience with the latest personalized content, bonuses, and rewards. I’m delighted to have EveryMatrix on board, and we’re all looking forward to the journey ahead.”
EveryMatrix’s Recent Performance:
EveryMatrix has been on an upward trajectory, recording a remarkable 188% annual increase in EBITDA for Q2 2023, with net revenue amounting to €27 million ($28.9 million). Additionally, EveryMatrix recently launched its collaboration with WynnBet in the United States, granting WynnBet access to a wide range of content, including offerings from its in-house studios such as Armadillo Studios. EveryMatrix’s CasinoEngine iGaming Integration Platform has facilitated partnerships with several US operators, expanding its presence in the American market.
The partnership between EveryMatrix and Matchbook marks a significant move in enhancing Matchbook’s casino gaming offerings. Leveraging EveryMatrix’s advanced technologies, Matchbook aims to provide an exceptional gaming experience for its players. EveryMatrix’s continued growth and expansion further solidify its position as a leading player in the iGaming industry.