Caesars Entertainment has successfully finalized the rebranding of Horseshoe Las Vegas, formerly known as Bally’s Las Vegas. The official name change took place in December, with the comprehensive update of all signage taking several months. The completion of this transition was marked by a special ceremony, reflecting the iconic history of the Horseshoe brand.
A Nod to Gaming History:
Gaming legend Jack Binion, whose family famously opened the original Horseshoe Casino in downtown Las Vegas back in 1951, played a significant role in the rebranding ceremony. He presented a commemorative horseshoe symbolizing the rich heritage of the Horseshoe name. To honor this momentous occasion, Jack Binion’s Steak hosted a reception attended by distinguished guests, including Jack Effel, Vice President of the World Series of Poker.
Renovation Highlights:
The transformation of Horseshoe Las Vegas, now known as Horseshoe on The Strip, encompassed several noteworthy upgrades:
A towering 180-foot marquee that grabs the attention of visitors.
A sprawling 7,000-square-foot arcade venue for entertainment and gaming enthusiasts.
Jack Binion’s eponymous steak restaurant, offering a delectable culinary experience.
Chef Martin Yan’s acclaimed “Yan-tastic” M.Y. Asia restaurant, adding diverse dining options.
A World Series of Poker Hall of Fame Poker Room featuring 18 tables, set to host the upcoming World Series of Poker from May 30 to July 18. This event, initiated in 1970 at the original Las Vegas Horseshoe Casino, carries forward the poker legacy.
Jason Gregorec’s Perspective:
Jason Gregorec, Senior Vice President and General Manager of Horseshoe on The Strip, expressed excitement about this milestone. He emphasized that reintroducing the historic Horseshoe brand to Las Vegas is not only a significant moment for Caesars Entertainment but also a remarkable development for the entire destination. Guests can anticipate experiencing the resort’s revitalized ambiance and its latest offerings.
BetMGM Poker Championship Returns to Aria Casino:
In other news related to the Las Vegas gaming scene, BetMGM, MGM Resorts International’s sports betting and iGaming operator, announced the return of the BetMGM Poker Championship. The prestigious tournament will take place at the Poker Room at Aria Resort & Casino from June 9 to 13, with the final table broadcast live from the PokerGo Studio. This championship will coincide with the 2023 Aria Poker Classic, commencing on June 8 with the exciting Mystery Bounty event.
Caesars Entertainment’s successful rebranding of Horseshoe Las Vegas as Horseshoe on The Strip signifies a significant moment for the company, the Horseshoe brand, and Las Vegas as a whole. The resort’s revamped features, including a stunning marquee, enticing dining options, and a prominent poker room, promise an enhanced and engaging experience for guests. Additionally, the return of the BetMGM Poker Championship to Aria Casino adds another layer of excitement to Las Vegas’ vibrant gaming scene.