Better Collective, a leading iGaming affiliate company, has announced a groundbreaking partnership with Punch, one of Nigeria’s most renowned news media brands. This collaboration signifies Better Collective’s entry into the African market and aims to provide Punch’s readers with a comprehensive sports betting experience.
Better Collective’s African Expansion:
On March 30th, Better Collective launched its partnership with Punch, ushering in a new era of sports betting content for Nigerian audiences. As part of this agreement, Better Collective will manage a dedicated sports betting section in English on Punch’s digital platform, Punchng.com. Moreover, the company will leverage its technology and content expertise to assist Punch’s readers in making informed gaming decisions in the digital sports entertainment market.
This collaboration marks a significant milestone for Better Collective as it represents the company’s first media deal with an African brand. CEO Jesper Søgaard expressed his pride in this partnership and hinted at more initiatives within the African market, emphasizing the importance of establishing a presence on the continent.
Punch’s Perspective:
Adeyeye Joseph, Managing Director and Editor-in-Chief of Punch, conveyed his enthusiasm for working with Better Collective, highlighting the company’s passion for technology-driven solutions. He believes that this partnership will enable Punch to cater to Nigeria’s growing sports betting community with high-quality content while expanding its audience and revenue prospects.
Financial Actions by Better Collective:
In addition to this groundbreaking partnership, Better Collective’s nomination committee has proposed several financial actions in preparation for the company’s upcoming annual general meeting. These actions include authorizing the board of directors to increase the company’s share capital. Jens Bager and Therese Hillman have also been re-elected as Chair and Vice-Chair of the board of directors, respectively.
The partnership between Better Collective and Punch represents a significant step in the company’s expansion into the African market. As Africa’s iGaming industry continues to grow, this collaboration allows Better Collective to provide tailored sports betting content and services to Nigerian audiences. With a commitment to high-quality content and technology-driven solutions, Better Collective and Punch aim to serve the evolving needs of Nigeria’s sports betting community.