Sun International’s SunBet, a prominent casino and resort giant based in South Africa, is set to broaden its reach in the African sports betting market. Through a strategic partnership with Sportingtech, SunBet aims to deploy the versatile Quantum platform, offering an extensive array of sports, games, and betting markets. This collaboration represents a significant step towards enhancing SunBet’s presence in both existing and new African territories.
SunBet’s Quantum Platform Expansion: A Game-Changer
SunBet, a subsidiary of Sun International, is poised for substantial growth in the African sports betting landscape. The partnership with Sportingtech grants SunBet access to the cutting-edge Quantum platform, a sports betting solution encompassing over 65 sports, 9,000 games, and more than 1,000 diverse betting markets. This strategic move will empower SunBet to roll out the Quantum platform, delivering a superior sports betting experience to its customers across the continent.
Expanding Horizons in Africa: SunBet’s Vision
While specific countries were not disclosed, SunBet has identified “three well-established territories” within Africa as its primary target markets for expansion. This signifies SunBet’s commitment to exploring untapped opportunities in regions with significant growth potential. The collaboration with Sportingtech aligns perfectly with SunBet’s expansion strategy, leveraging the partner’s expertise and high-quality product offering.
Mutually Beneficial Collaboration: SunBet and Sportingtech
Simon Gregory, General Manager of SunBet, underscores the immense benefits of this collaboration for SunBet’s expansion initiatives. He highlights Sportingtech’s in-depth expertise and the excellence of the Quantum platform as pivotal factors in this venture. Gregory anticipates fruitful growth in the African markets and looks forward to a successful partnership with Sportingtech.
Mark Schmidt, Director of Sales in Africa for Sportingtech, emphasizes the substantial potential of established African markets and the significance of entering these markets alongside SunBet. He asserts that the partnership demonstrates the strength and versatility of the Quantum platform on a global scale. Sportingtech is committed to delivering an exceptional betting experience to bettors in these markets, supported by the backing of a prominent operator like SunBet.
SunBet’s strategic partnership with Sportingtech to leverage the Quantum platform marks a pivotal moment in its expansion journey within the African sports betting arena. With a focus on well-established target markets and the support of Sportingtech’s expertise, SunBet is poised to make a significant impact. This collaboration not only strengthens SunBet’s position but also contributes to the growth and diversification of the African sports betting industry.