French football giant Paris Saint-Germain (PSG) has secured a three-season partnership deal with 1XBet, a prominent online sports betting company. Under the agreement, 1XBet will become PSG’s official regional partner for Africa and Asia, with potential expansion into other territories in subsequent seasons. Despite past controversies, PSG sees this partnership as an opportunity to collaborate with a global betting brand and enhance the experience for fans.
1XBet’s Regional Partnership with PSG: A Strategic Move
PSG’s Chief Partnerships Officer, Marc Armstrong, expressed his delight in welcoming 1XBet as a regional partner of the club. He noted that 1XBet is already well-established in continents where PSG has a significant fan base. This partnership aims to leverage the betting company’s presence in these regions and strengthen its position as a leader in multiple countries.
1XBet’s Ambitions in the Betting Industry
Alex Sommers, a spokesperson for 1XBet, highlighted the shared desire for success in all aspects of the partnership. PSG and 1XBet are committed to offering fans an enhanced online betting experience. PSG, being one of the world’s most popular football clubs, provides 1XBet with a valuable platform to reach a global audience and achieve its goals in the competitive online sports betting sector.
Controversies Surrounding 1XBet: Past Concerns
It’s worth noting that 1XBet has faced controversies in the past. In 2019, the company was investigated by the UK’s The Sunday Times for posting its advertisements on prohibited websites. While these issues occurred previously, the partnership with PSG reflects 1XBet’s commitment to growth and compliance in the evolving world of online sports betting.
The partnership between PSG and 1XBet signifies a strategic alliance between a leading football club and an ambitious online sports betting company. PSG’s recognition as one of the world’s most popular clubs provides 1XBet with an excellent opportunity to expand its presence in Africa and Asia, with potential expansion into additional territories in the future. Despite past controversies, both parties are focused on delivering an enriched online betting experience to fans and achieving success in this dynamic industry. PSG looks forward to a successful collaboration with 1XBet as an official regional partner.