Sportradar AG, a leading provider of cutting-edge technological solutions and services for the sports industry, has unveiled its new office in Mumbai, India. This strategic move underscores Sportradar’s commitment to bolstering the Indian sports ecosystem through its innovative offerings. To oversee its operations in India, the company has appointed Prasun Bhadani as General Manager.
Sportradar’s Investment in India:
In the last decade, India’s sports industry has experienced remarkable growth, buoyed by support from both the public and private sectors. India’s deep-rooted passion for sports presents a wealth of business opportunities, particularly in the domains of sports technology and the commercialization of sports leagues’ rights.
Leadership Expertise:
Prasun Bhadani brings a wealth of experience in sports marketing to his role as General Manager in India. His prior experience includes managing prominent players in the Indian Premier League (IPL). As General Manager, Bhadani’s responsibilities will encompass executing Sportradar’s regional strategy, fostering stronger client relationships, and cultivating new partnerships across critical business verticals. He will report directly to Oscar Brodkin, Managing Director for APAC.
Oscar Brodkin’s Perspective:
Oscar Brodkin, Managing Director for APAC at Sportradar, emphasized the significance of India as a key market for the company’s growth in the Asia Pacific region. He expressed confidence in Prasun Bhadani’s ability to help Sportradar achieve its business objectives in India while prioritizing the delivery of high-quality services and value to partners.
Prasun Bhadani’s Outlook:
Prasun Bhadani underscored India’s rich sporting culture and the deep passion of Indian sports enthusiasts. He expressed excitement about Sportradar’s role in the burgeoning Indian sports landscape, positioning the company at the epicenter of sports technology advancements. Bhadani eagerly anticipates contributing to Sportradar’s mission of innovating the sports industry through impactful technological solutions.
Sportradar’s Existing Partnerships:
Sportradar has a track record of collaboration with prominent Indian football leagues, state cricket associations, and the Board of Control for Cricket in India (BCCI). These partnerships primarily focus on safeguarding the integrity of the Indian Premier League (IPL) and Women’s Premier League (WPL).
Sportradar’s establishment of a Mumbai office and the appointment of Prasun Bhadani as General Manager underscore the company’s commitment to fostering sports technology and innovation in India. With its extensive experience and global footprint, Sportradar is poised to play a pivotal role in the continued growth and development of India’s dynamic sports industry.