Newcastle United Football Club has forged a significant partnership with BetMGM, an emerging online sports betting brand, as its Official Club Partner for the upcoming 2023/24 season. This collaboration marks a strategic move for BetMGM, powered by MGM Resorts International and supported by LeoVegas and Kambi’s sportsbook technology, in expanding its presence in the UK sports market. The partnership will see BetMGM’s branding prominently featured at St. James’ Park, providing exposure to both matchday attendees and international streaming audiences.
An Opportune Time for Partnership:
Newcastle’s recent remarkable 8-0 victory over Sheffield United has amplified the club’s visibility and fan enthusiasm. BetMGM enters the partnership at an exciting juncture in the team’s journey.
Understanding the Region:
BetMGM’s significant presence in Newcastle, where the company has its UK office, positions it as a brand that comprehends the football club, its passionate fanbase, and the local community. This understanding is expected to enhance the partnership’s synergy.
Key Roles of LeoVegas and Kambi:
While LeoVegas will oversee the casino division of the BetMGM brand, Kambi has been confirmed as the provider of sportsbook technology for BetMGM. Their expertise will contribute to BetMGM’s offerings in the UK market.
Positive Outlook:
Peter Silverstone, Newcastle United CCO, expressed his delight at introducing BetMGM as an official club partner. The partnership reflects the club’s commitment to expanding its family of partners.
BetMGM’s Perspective:
Sam Behar, BetMGM UK Director, emphasized the significance of Newcastle United’s resurgence in the Premier League and expressed pride in being selected as one of the club’s betting partners. BetMGM views this partnership as an opportunity to further strengthen its presence in the UK, aligning with Premier League clubs.
The partnership between BetMGM and Newcastle United Football Club signifies an exciting collaboration between sports and betting, capitalizing on the club’s resurgence and BetMGM’s aspirations in the UK market. As BetMGM’s branding graces St. James’ Park, football enthusiasts and viewers worldwide will witness this strategic alliance in action during the 2023/24 season.