Better Collective, a prominent player in the digital sports media and iGaming industry, is preparing for a dual listing, with projections indicating that it will occur in the fourth quarter of 2023, subject to Nasdaq Copenhagen’s approval and adherence to customary listing conditions. The strategic move aims to bolster the company’s visibility and brand recognition, given its Danish origins, without any issuance of additional shares.
Enhancing Visibility and Brand Awareness:
The contemplated dual listing in Denmark is part of Better Collective’s efforts to elevate its visibility and brand awareness. The company, rooted in Denmark, believes that the dual listing will reinforce its connection with its Danish heritage. Importantly, this strategic maneuver will not result in the issuance of new shares, and it will have no impact on the company’s overall share count.
CEO’s Perspective:
Jesper Søgaard, Co-founder & CEO of Better Collective, underscores the significance of this dual listing. He stated, “Being a Danish-incorporated company and with our headquarters in Copenhagen, dual listing in Denmark is a natural next step for Better Collective. Since the Swedish IPO in 2018, we have significantly grown the business adding value for our shareholders, while putting forward a new vision to become the leading digital sports media group.”
Growing Interest from Investors:
Søgaard also highlighted the increased interest in Better Collective from both existing and potential institutional investors in Denmark, which has spurred the decision to pursue the dual listing at this juncture.
Chairman’s Perspective:
Jens Bager, Chairman of the Board of Better Collective, praised the company’s growth trajectory. He emphasized how the listing in Sweden five years ago played a pivotal role in shaping the business into what it is today. Bager expressed enthusiasm about the dual listing in Denmark, where the company is headquartered, and how it will enable Danish investors to partake in the company’s journey.
Better Collective’s forthcoming dual listing in Denmark underscores its commitment to strengthening its presence in its home country. The move aligns with the company’s mission to become a dominant player in the digital sports media landscape. As the company continues to grow and evolve, it seeks to engage more closely with Danish investors and stakeholders on its journey toward greater success.