GeoComply, a leading geolocation data firm, has announced its financial support for a research initiative led by the International Centre for Responsible Gaming (ICRG). This two-year research project focuses on evaluating the long-term effectiveness of voluntary self-exclusion programs in the gaming industry. The study aims to identify the most effective forms of self-exclusion and explore the criteria that lead self-excluded individuals to return to gaming. Additionally, the research will examine whether the term “self-exclusion” carries stigmatization. The results of this significant research effort are expected to be unveiled in October 2025.
Understanding the Significance:
The research project, funded by GeoComply, addresses the pressing need to assess and enhance responsible gaming measures.
It specifically targets the effectiveness of self-exclusion programs, which play a vital role in supporting responsible gambling.
Objectives of the Research:
Over the course of two years, the research aims to determine which forms of self-exclusion prove most effective in preventing problem gambling behavior.
It will also investigate the criteria and circumstances under which self-excluded individuals may choose to return to gaming activities.
Challenging Stigmatization:
The research project recognizes the potential stigmatization associated with the term “self-exclusion.”
By studying this aspect, it aims to contribute to a more inclusive and supportive approach to responsible gaming.
Perspectives from Leaders:
Arthur B. Paikowsky, President of the ICRG, highlights the importance of enhancing self-exclusion programs to increase customer participation and overall benefits.
Anna Sainsbury, Co-founder and CEO of GeoComply, emphasizes the company’s longstanding commitment to responsible gambling initiatives and the value of data in advancing responsible gaming efforts.
GeoComply’s Impact in Massachusetts:
GeoComply’s recent success in Massachusetts underscores its dedication to responsible gaming.
During the state’s online sports betting market opening weekend, GeoComply recorded 8.1 million geolocation transactions, demonstrating the significant demand for online sports betting.
Over 400,000 player accounts were reported with prominent operators, including DraftKings, Caesars Sportsbook, BetMGM, WynnBET, Barstool Sportsbook, and FanDuel.
Massachusetts’ Online Sports Betting Market:
Massachusetts’ online sports betting market debuted in time for the NCAA college basketball tournament, March Madness.
The state ranked as the fifth-busiest nationwide during the opening weekend, with only New Jersey, Ohio, Pennsylvania, and New York recording more geolocation transactions.
GeoComply’s financial support for the ICRG’s research project on voluntary self-exclusion is a significant step toward enhancing responsible gaming practices within the industry. This two-year initiative will shed light on effective self-exclusion methods and promote a more inclusive approach to responsible gambling. Additionally, GeoComply’s impressive performance in Massachusetts highlights the growing popularity of online sports betting and underscores the importance of robust geolocation technology in ensuring regulatory compliance and responsible gaming.