Ainsworth Game Technology Limited, a leading supplier of gaming content, is set to broaden its presence in the Canadian iGaming market through an extended partnership with Pariplay, a subsidiary of NeoGames. This collaboration will see Ainsworth’s popular gaming offerings become available to Canadian operators via the Fusion aggregation platform, marking an exciting development in the North American iGaming landscape.
Expanding Success from LatAm:
This extended partnership builds upon an already successful collaboration between Ainsworth and Pariplay, where Ainsworth’s content has found acclaim in the Latin American (LatAm) market via Pariplay’s platform.
Enhancing Canadian iGaming:
Pariplay’s Fusion aggregation platform will serve as the gateway for Ainsworth’s games to enter the Canadian market. These offerings are poised to enrich the gaming experience for Canadian operators and their players.
Positive Industry Impact:
Shivan Patel, Commercial Director of North America at Pariplay, expressed the success of their partnership with Ainsworth and their commitment to enhancing their content portfolio for operators in the Canadian region. The extension of this collaboration demonstrates their dedication to providing top-tier content.
Jason Lim, General Manager of Digital and Online Gaming at Ainsworth, echoed these sentiments, highlighting the importance of their partnership with Pariplay in swiftly delivering their content to various markets. Expanding into Canada is a logical progression for this successful partnership.
Recent Developments:
Pariplay recently celebrated the launch of its content with Caesars Sportsbook & Casino in Ontario, Canada, further solidifying its presence in the Canadian iGaming space. The inclusion of Pariplay’s in-house studio, Wizard Games, has been well-received by players.
Pariplay has also been actively expanding its content portfolio through partnerships, as evidenced by its collaboration with Urgent Games. This integration has added diverse gaming options such as baccarat, bingo, craps, roulette, slots, and crash games to the Pariplay Fusion aggregation platform.
Pariplay’s Fusion platform boasts an extensive collection of over 14,000 games from more than 80 suppliers, providing operators with a comprehensive selection to cater to their audiences.
Leadership Strengthened:
Pariplay continues to strengthen its leadership team with the appointment of Dirk Camilleri as VP of Product, responsible for expanding the platform’s presence in key regulated markets worldwide. Additionally, Alexandar Petrovich has been named VP of Operations, further bolstering the company’s operational capabilities.
The extended partnership between Ainsworth Game Technology and Pariplay holds significant promise for the Canadian iGaming market. With Ainsworth’s engaging gaming content now accessible through the Fusion aggregation platform, Canadian operators have an opportunity to offer their players a more diverse and enriched gaming experience. This strategic move underlines the dynamic nature of the iGaming industry and its ongoing expansion into new markets.