In an exclusive interview with Focus Gaming News, Alexander Kamenetskyi, the Head of SOFTSWISS Sportsbook, delves into the pivotal question of why online casinos should consider adding a sportsbook to their platform. He highlights the benefits of this integration, discusses the challenges of entering the sports betting market, and elucidates how SOFTSWISS Sportsbook distinguishes itself from the competition.
The Integration of Sports Betting and Online Casinos:
As the online gambling market grows increasingly competitive, casino operators are venturing into sports betting to address player churn. The trend is driven by player demand for platforms offering both casino and sports betting options.
Casino operators have reported a 10-20% drop in online casino betting turnover during major sports events like the FIFA World Cup. This indicates that players are inclined to migrate to platforms that offer both forms of gambling.
Operators capable of providing both casino and sports betting options gain a strategic advantage in attracting and retaining players.
The Role of Sports Betting in Online Casinos:
While online casinos can be successful without sports betting, the addition of sportsbooks offers a significant opportunity for increased profitability.
Sportsbooks are generally easier to promote than casinos due to the excitement generated by sporting events and the higher social acceptance of sports betting in many cultures.
Expertise in both casino and sports betting domains is crucial for operators to maximize their potential profitability.
Recommendations for Successful Betting Integration:
Operators can strategically launch a sportsbook ahead of major sports events to attract players. However, diversifying marketing efforts across various sports is recommended to mitigate risks.
Encouraging players to bet promptly on upcoming events ensures a more favorable outcome for operators. Players experiencing wins and losses before major events are more likely to continue betting.
Operators should avoid fixating solely on football and explore diverse sports to distribute the betting pool widely and reduce dependency on specific events.
Differentiating SOFTSWISS Sportsbook:
SOFTSWISS Sportsbook focuses on user-friendliness, offering an intuitive solution that encourages repeat usage.
The platform provides a wide range of bonuses and engagement options, catering to players of all levels. It balances bonus amounts based on player profiles.
SOFTSWISS Sportsbook offers a flexible and automated jackpot system, enabling operators to attract and retain players while managing bet flows effectively.
The platform’s flexibility and automation extend to integration with various platforms, enhancing collaboration with CRM systems and processes.
SOFTSWISS Sportsbook can seamlessly integrate with platforms both within and outside the SOFTSWISS ecosystem, offering operators advanced customization options.
The integration of sports betting with online casinos presents a compelling opportunity for operators to enhance player engagement and profitability. SOFTSWISS Sportsbook’s focus on user-friendliness, bonuses, automation, flexibility, and integration capabilities positions it as a valuable partner for operators looking to capitalize on this trend in the competitive online gambling market.