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UK & EuropeSoft2Bet Appoints Martin Collins as Chief Business Development Officer

Soft2Bet Appoints Martin Collins as Chief Business Development Officer

Leading platform (PAM), casino, and sportsbook solutions provider, Soft2Bet, is pleased to announce the appointment of Mr. Martin Collins as their new Chief Business Development Officer (CBDO). With an impressive career spanning over two decades in the digital markets, Martin Collins brings a wealth of experience to his pivotal role at Soft2Bet.

Martin Collins’ Impressive Track Record:
Martin Collins is renowned for his significant contributions to the digital market, particularly during his tenure as the Director of Sales and Business Development at Gaming Innovation Group (GiG). Notably, his team at GiG secured an impressive 21 platform deals within just one year. With a proven track record of driving growth and success, Martin Collins is well-equipped to lead Soft2Bet in its ongoing journey of innovation and expansion.

Enhancing Innovation in PAM, Online Casino, and Sportsbook Solutions:
At Soft2Bet, Martin Collins’ expertise will be invaluable in advancing the company’s innovation initiatives within the dynamic realms of Platform (PAM), online casino, and sportsbook solutions. His strategic guidance will position Soft2Bet for sustained growth and a prominent role in the B2B market. This appointment marks an exciting new chapter in Soft2Bet’s story of progress and achievement.

Martin Collins’ Vision:
Martin Collins shared his vision for Soft2Bet’s future, stating, “The worldwide Platform, Casino, and Sports B2B market continues to diversify, and there are unparalleled opportunities for providers with the right ‘tech’ solutions to bring value to operators, accelerating their growth.” He emphasized Soft2Bet’s commitment to investment in software and technology, ensuring their offerings remain at the cutting edge to support customer growth.

Collins also highlighted Soft2Bet’s collaborative culture, both internally and externally, as a key factor that sets the company apart. He believes Soft2Bet’s unique and flexible offerings, combined with collaborative partnerships, will provide significant benefits to major operators in the market.

CEO’s Comment:
Uri Poliavich, CEO of Soft2Bet, expressed his satisfaction with Martin Collins joining the team, saying, “We’re happy to welcome Martin to Soft2Bet and look forward to his vast experience and deep knowledge of our sector taking us to the next level!”

With the appointment of Martin Collins as Chief Business Development Officer, Soft2Bet is poised to continue its growth trajectory and solidify its position as a leader in providing innovative PAM, online casino, and sportsbook solutions to the B2B market. Martin Collins’ extensive experience and strategic vision will play a pivotal role in shaping the company’s future success.

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