SOFTSWISS, a prominent provider of comprehensive software solutions for the iGaming industry, is sharing valuable insights into the world of online gaming. Based on data gathered from its Game Aggregator spanning the second half of 2022 and the first half of 2023, the company offers a glimpse into the most popular games and successful providers in three major regional markets: Europe, Asia, and Latin America.
Europe:
In the European iGaming market, slot games remain a dominant force, accounting for over 80 percent of the market share despite a slight decline. Card games have seen an improvement in their position. The top five most popular game categories in Europe have undergone minor changes, with Craps games experiencing significant growth in Q2 2023, securing the fifth position.
Notable games like “Gates of Olympus,” “Big Bamboo,” and “Midas Golden Touch” have risen to prominence over the past year. Top-performing game providers in Europe include Amatic, Amusnet (EGT), BGaming, Evolution, Pragmatic Play, Push Gaming, and Relax Gaming, with their rankings experiencing subtle shifts from quarter to quarter.
Asia:
The Asian iGaming landscape has consistently shown a preference for slot games, occupying over 80 percent of the market share. “Gates of Olympus” has maintained its position as the most popular game in Asia since Q4 2022, while other games like “Bonanza Billion” have experienced fluctuations in their rankings. “Aviator” witnessed a two-fold increase in Total Bets Sums during H1 2023, propelling it into a leadership position.
Successful game providers in the Asian market, including Evolution, Pragmatic Play, and BGaming, have vied for positions within the top five over the past four quarters. Notably, “1spin4win” and “Amusnet (EGT)” have entered the rankings, with the latter leading in Q2 2023.
Latin America:
In Latin America, nearly 60 percent of game categories are dominated by slots, with the top five most popular games including “Roleta Brasileiri,” “Aviator,” “Gates of Olympus,” “Sweet Bonanza,” and “Crazy Time.” “Aviator” surged to the top in Q4 2022, leading to its provider, Spribe, climbing from the tenth to the fourth position by Q2 2023.
Pragmatic Play, Evolution, Playtech, and BGaming have maintained their positions as top providers with minor fluctuations over the past year. The top five games in Latin America contribute to approximately 25 percent of the Total Bets Sum across all games.
Market Trends:
Across these regions, it’s noteworthy that slots remain a dominant choice for players. However, the Latin American market is experiencing a shift towards roulette and live games, with Brazil emerging as an active player in the region. Factors such as mobile accessibility, economic potential, increasing internet penetration, and regulatory changes are making the Brazilian market increasingly attractive for operators.
SOFTSWISS’ insights into the iGaming industry shed light on the preferences of players and the success of providers across different global markets. The data highlights the dynamic nature of the industry, with popular games and providers evolving over time. These insights are invaluable for operators seeking to cater to the specific preferences of players in each region and adapt their strategies accordingly.