The Rio Hotel & Casino, under new ownership and management by Dreamscape Companies since 2019, has introduced the Rio Rewards loyalty program. This initiative aims to enhance the guest experience by offering an array of benefits and rewards, catering to both locals and visitors. Kevin Sweet, Chief Gaming Officer of the Rio, expressed excitement about Rio Rewards and its commitment to providing top-tier rewards and comps compared to other loyalty programs in the area.
Rio Rewards Tiers and Benefits:
Rio Rewards introduces four tiers – Rouge, Azul, Gold, and Platinum, each offering a host of enticing benefits. These include complimentary hotel accommodations, free show tickets, early check-in/late check-out privileges, monthly dining credits, daily drink vouchers, and more. The program is designed to cater to a diverse range of guest preferences and preferences.
Transition from Caesars Rewards:
With the introduction of Rio Rewards, the property will no longer accept Caesars Rewards cards. However, existing Caesars Rewards members who have visited the Rio since late 2017 will seamlessly transition to the new Rio Rewards loyalty program. This transition ensures that loyal guests continue to enjoy the benefits of the new program.
IGT Advantage Casino Management:
In June 2023, the Rio Hotel & Casino partnered with IGT to implement the IGT Advantage casino management system. This technological enhancement enables the Rio to offer personalized promotions, real-time rewards, and bonuses to its guests. The integration of the IGT Advantage system represents a significant step in providing a more tailored and rewarding gaming experience.
Dreamscape’s Las Vegas Expansion:
Dreamscape Companies’ investment in Las Vegas comes amid positive growth in the US gambling state, which reported a 3% increase in revenue, reaching $1.16 billion in June 2023. The expansion and introduction of Rio Rewards demonstrate Dreamscape’s commitment to providing an exceptional hospitality and gaming experience to its guests.
The launch of the Rio Rewards loyalty program at the Rio Hotel & Casino reflects a strategic move to enhance guest satisfaction and loyalty. With its enticing tiered benefits and personalized offerings, Rio Rewards aims to set a new standard in guest rewards programs. Dreamscape Companies’ investment in Las Vegas and its partnership with IGT underscore its dedication to delivering outstanding gaming and hospitality experiences in a thriving market.