PA Betting Services, a leading provider of sports data and content, has made a strategic move by acquiring iRace Media, a provider of racing data and content services in the Asian market. This acquisition is set to bolster PA Betting Services’ racing capabilities, offering customers an expanded suite of services and a more comprehensive value proposition. The synergies between the two companies aim to create a significant impact on the industry and open up new opportunities for both partners.
iRace Media’s Offerings:
iRace Media has established itself as a prominent provider of racing data and content services to B2B customers in the Asian market. Notable clients include The Hong Kong Jockey Club, Singapore Pools, 4Racing, and Tabcorp. The company’s offerings encompass a wide range of services, from form guides to interactive tipping content. iRace Media is particularly known for its flagship product, “iRace,” a racing form guide tailored for consumers in Asia.
Enhancing Racing Capabilities:
The acquisition of iRace Media aligns with PA Betting Services’ strategic vision to strengthen its racing capabilities and broaden its service portfolio. This move reflects a commitment to providing an enhanced value proposition to customers in the ever-evolving sports betting and data industry.
Clive Marshall, CEO of PA Media Group, emphasized the significance of this acquisition, stating, “The combined knowledge and reach of iRace and PA Betting Services will be significant for the industry. Not only does it allow us to reach new customers, but it also puts us in a position to offer a whole new range of services for our rightsholder and bookmaker partners.”
PA Betting Services’ History of Partnerships:
This acquisition is the latest in a series of strategic partnerships and collaborations for PA Betting Services. The company has a longstanding partnership with William Hill, spanning over two decades, providing horseracing, greyhound racing, and sports data to the renowned betting operator.
Additionally, PA Betting Services has expanded its collaboration with bet365 by supplying the operator with new international football data. The company has also renewed its partnership with Flutter, delivering essential racing data to Flutter’s brands, including Paddy Power and FanDuel.
PA Betting Services’ acquisition of iRace Media represents a significant step forward in expanding its racing capabilities and solidifying its position in the sports data and content industry. This strategic move highlights the company’s commitment to innovation and enhancing its offerings to better serve its partners and customers. The synergy between PA Betting Services and iRace Media is expected to create exciting opportunities and set new standards in the rapidly evolving world of sports betting and racing data services.