Gamstop, the UK’s leading self-exclusion service for online casinos and sports betting platforms, recently conducted a successful awareness campaign with the active participation of football clubs and sports organizations. This initiative aimed to raise awareness about Gamstop’s services through social media channels and witnessed significant engagement from football clubs like Crystal Palace, QPR, Bolton Wanderers, and Crewe Alexandra. The campaign also saw a notable 30% increase in sign-ups, particularly among individuals aged 16 to 24, during the first half of the year. Gamstop’s reach extended beyond football, with support from organizations like the Professional Darts Players Association and the Professional Players Federation.
Growing Sign-Ups and Awareness:
Gamstop, which provides a free-to-use self-exclusion service, has been gaining momentum since its inception in 2018. To date, over 400,000 consumers have registered with the service. The recent awareness campaign not only garnered support from football clubs but also included active participation from Scottish clubs such as Ayr United and Livingston FC, as well as Welsh Premier League Champions, The New Saints FC. Gamstop’s CEO, Fiona Palmer, expressed gratitude to these sports organizations for their support and highlighted the importance of reaching sports fans, a key demographic, through their social media channels.
Expanding Initiatives:
Gamstop’s commitment to promoting responsible gambling extends to exploring partnerships with Premier League clubs to offer gambling awareness workshops. This initiative aligns with Gamstop’s mission to empower individuals to protect themselves from gambling harm by providing effective self-exclusion tools. The notable increase in registrations, especially among young adults, underscores the growing demand for such tools to address problem gambling issues.
Gamstop’s self-exclusion awareness campaign, bolstered by the active involvement of football clubs and sports organizations, has made significant strides in raising awareness about responsible gambling. The notable surge in sign-ups, particularly among the younger demographic, highlights the effectiveness of such initiatives in addressing problem gambling and fostering a safer gambling environment. As Gamstop continues to expand its reach and initiatives, its role in promoting responsible gambling in the UK remains vital.