FanDuel, a prominent online gaming company and official sports betting partner of the NBA, has unveiled a unique advertising campaign that leverages deepfake technology. The campaign stars a digital version of a young Charles Barkley, capturing the essence of his NBA prime during the 1990s. These cutting-edge ads are set to air during the NBA conference finals.
Bringing Nostalgia to Life:
The creative minds at FanDuel have harnessed the power of deepfake technology to resurrect Charles Barkley’s youthful image from his glory days in the NBA. This innovative approach aims to resonate with sports fans and transport them back to an era when Barkley was a basketball icon.
FanDuel’s Strategic Move:
Andrew Sneyd, EVP of Marketing at FanDuel, expressed excitement about the campaign’s launch. He highlighted the campaign’s dual purpose: reinforcing FanDuel’s position in the sports experience conversation and showcasing their creative prowess in reaching their target audience through unconventional means.
Expanding Partnerships with Spotify:
FanDuel has been making strategic moves to extend its reach and engage with a wider audience. A recent development involved an expansion of its partnership with Spotify through a multi-year agreement with The Ringer, a sports-themed programming entity. As a result, The Ringer has begun producing content exclusively for FanDuel TV, which made its debut on April 3.
Exciting Content Lineup:
FanDuel TV is set to offer an array of captivating shows. Among them are:
“Beyond the Arc” with Kevin O’Connor, where he shares his insights and opinions on the NBA.
“Through The Ringer,” hosted by Tate Frazier, delving into the day’s top sports stories.
“East Coast Bias,” dedicated to the world of sports betting.
“Fairway Rollin,” featuring Joe House and Nathan Hubbard, discussing golf and golf-related gambling.
FanDuel’s innovative deepfake campaign featuring Charles Barkley is a testament to the company’s commitment to enhancing the sports experience for fans. By embracing emerging technologies like deepfake, FanDuel aims to stay at the forefront of engaging with its target audience. The expansion of its partnership with Spotify and the launch of FanDuel TV further exemplify the company’s dedication to providing compelling content and experiences for sports enthusiasts.