Virgin Hotels Las Vegas has made an exciting announcement as the official sponsor of the Formula 1 Heineken Silver Las Vegas Grand Prix in Nevada. The renowned resort is set to play a pivotal role in enhancing the race experience by hosting live entertainment and fan activations in the East Harmon Zone during the event, scheduled for November 16 to 18. This partnership signifies a unique opportunity to create unforgettable experiences for motorsport enthusiasts and marks Virgin Hotels Las Vegas’ commitment to engaging with the Las Vegas Grand Prix.
Virgin Hotels Las Vegas’ Contribution:
Virgin Hotels Las Vegas, known for its distinctive hospitality and entertainment offerings, is set to enrich the Formula 1 experience. By sponsoring the East Harmon Zone, the resort aims to curate exclusive live entertainment and fan activations that will add an extra layer of excitement to the race event.
Ongoing Partnership and Enthusiasm:
Lia Rispoli, Senior Vice President of Resort Operations and Asset Management at JC Hospitality, expressed enthusiasm about creating unique experiences for fans during the race event in November. Virgin Hotels Las Vegas is thrilled to be a part of this historic occasion and is looking forward to an enduring partnership with the Las Vegas Grand Prix.
Emily Prazer, Commercial Director of the Las Vegas Formula 1 Grand Prix, highlighted the strategic location of Virgin Hotels Las Vegas in proximity to the East Harmon Zone. This proximity facilitated the collaboration to organize the event schedule and build an engaging environment for racing enthusiasts.
Hard Rock International’s Involvement:
In addition to Virgin Hotels Las Vegas, Hard Rock International has also played a significant role in the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix. As a presenting partner, Hard Rock International is preparing to host its own 3,000-capacity grandstand structure adjacent to the Las Vegas Strip, which is a key part of the racecourse. Furthermore, the Hard Rock-owned The Mirage will be a hub for a series of F1-related events and offer premium hospitality options for attendees.
Booming Nevada Gaming Revenue:
The announcement of Virgin Hotels Las Vegas’ sponsorship comes against the backdrop of thriving gaming revenue in Nevada. The Nevada Gaming Control Board reported a remarkable 11% year-on-year increase in gaming revenue for February, with the Las Vegas Strip generating an impressive 18% growth. This robust performance underscores the region’s resilience and appeal as a premier destination for entertainment and hospitality.
Virgin Hotels Las Vegas’ sponsorship of the Formula 1 Heineken Silver Las Vegas Grand Prix adds a new layer of excitement to the upcoming race event. With plans to host live entertainment and fan activations, the resort aims to create unforgettable experiences for motorsport enthusiasts. Additionally, the involvement of Hard Rock International and the ongoing success of Nevada’s gaming industry highlight the region’s enduring appeal and its commitment to providing world-class entertainment options. The race in November promises to be an event that combines the thrill of motorsport with the vibrant energy of Las Vegas.