Catena Media, a leading online marketing company, has entered into a significant three-year partnership with Lee Enterprises, a prominent US newspaper publisher. This collaboration will see Catena Media become the exclusive provider of online sports betting and casino gaming content for all of Lee’s brands, spanning 77 markets in 26 US states.
Strategic Collaboration Overview:
Catena Media has solidified a three-year partnership agreement with Lee Enterprises, a respected newspaper publisher in the US.
Under this partnership, Catena Media will serve as the exclusive provider of online sports betting and casino gaming content for all of Lee’s brands.
Extensive Market Coverage:
Lee Enterprises’ brands cater to a wide geographic reach, operating in 77 markets across 26 US states.
This partnership enables Catena Media to access a vast and diverse audience, enhancing its presence in both existing and potential online betting markets.
Flagship Betting Product:
As part of the collaboration, Catena Media will publish editorial and betting content on frontpagebets.com, Lee’s flagship betting platform.
The content distribution will also be amplified through Lee’s social media channels, further expanding its reach.
Growth Opportunities:
Lee’s local news content opens up growth prospects for Catena Media in established states, leveraging brands like Buffalonews.com and Tucson.com, affiliated with the Arizona Daily Star.
Additionally, this partnership positions Catena Media for potential market launches in states like Missouri (STLtoday.com) and others, including Texas, Minnesota, Alabama, and North Carolina.
Mission Alignment:
Catena Media’s mission is to enhance the accessibility and engagement of sports betting and casino gaming for players.
The collaboration with Lee Enterprises aligns seamlessly with this ambition, allowing both entities to provide informative and engaging content to a broader audience.
Industry Insights:
Ryan Harper, Vice President for North America at Catena Media, emphasizes the opportunity to bring high-quality content to Lee Enterprises’ readers nationwide.
Joe Battistoni, Vice President of Sales and Marketing at Lee Enterprises, highlights the partnership’s role in expanding offerings and delivering insightful content on online sports betting and casino gaming.
Catena Media’s US Expansion:
In December, Catena Media expanded its online sports betting affiliation operations in Maryland as the state regulated online sports betting.
The group operates through its network of national brands and regional websites to reach a wider audience.
Strategic Divestment:
In 2022, Catena Media completed a €45 million deal to sell its AskGamblers brand to Gaming Innovation Group (GiG).
The sale is expected to conclude in the first quarter of 2023, allowing Catena Media to focus on its core objectives.
The strategic partnership between Catena Media and Lee Enterprises marks a significant development in the US online betting and casino gaming landscape. With exclusive content distribution and a broad reach across multiple states, this collaboration positions both companies for growth and influence in the burgeoning US online gaming market. Catena Media’s commitment to enhancing the player experience aligns perfectly with Lee Enterprises’ vision of providing informative content to its readership. As this partnership unfolds, it has the potential to reshape how sports betting and casino gaming content are accessed and consumed across the United States.