Incognia, a leading location identity company, has made its debut in the regulated US iGaming market with the launch of its integrated geolocation compliance and account security solution. This innovative solution is tailored to serve digital operators in various sectors, including iGaming, sports wagering, daily fantasy sports, and real-money skill-based gaming.
A Collaborative Approach for Accuracy
Incognia’s entry into the US iGaming market was marked by a strategic partnership with Gaming Laboratories International (GLI). Together, they conducted a comprehensive functional review to evaluate the accuracy and reliability of the geolocation compliance and security solution. The GLI Attestation concluded that Incognia was not only capable of detecting any attempt to manipulate location data but also exhibited precise and dependable responses to valid location data.
André Ferraz, CEO and founder of Incognia, expressed enthusiasm about the company’s US market entry, stating, “We are thrilled to bring several decades of combined experience building location technology to the growing US iGaming and Sports Wagering market. In addition to providing a more precise and resourceful geolocation compliance solution, we look forward to arming operators with a proactive fraud prevention signal that automates the use of location data and greatly reduces the need for manual fraud investigations.”
Relevance of Geolocation Solutions in the US Market
Incognia’s entry into the US iGaming market comes at a time when geolocation solutions are becoming increasingly relevant. The proliferation of sports betting in various states has heightened the need for robust and accurate location-based services.
For instance, in March, GeoComply, another geolocation data firm, recorded a staggering 8.1 million online sports betting geolocation transactions in Massachusetts during the market’s opening weekend, spanning from March 17 to March 19. This data underscored the immense popularity of online sports betting. GeoComply reported that over 400,000 player accounts were active with prominent operators, including DraftKings, Caesars Sportsbook, BetMGM, WynnBET, Barstool Sportsbook, and FanDuel.
Incognia’s foray into the US iGaming market brings advanced geolocation compliance and account security solutions to digital operators. The collaborative effort with GLI ensures accuracy and reliability, addressing critical needs in the fast-growing and dynamic US iGaming landscape. As the US sports betting market continues to expand, the role of geolocation solutions in ensuring compliance and security is more vital than ever, making Incognia’s entry both timely and impactful.