Kindred Group has officially commenced its retail sports betting operations at the Swinomish Casino & Lodge in Washington. This marks a significant step in Kindred’s expansion into the US market following its strategic agreement with the Swinomish Indian Tribal Community, announced in October 2022.
Exciting First Phase
The launch of the sportsbook’s first phase features Unibet-branded kiosks and over-the-counter sports betting services. This initial offering allows patrons of the Swinomish Casino & Lodge to enjoy a seamless sports betting experience, both digitally and in-person.
Expanding the Sportsbook Experience
Kindred has ambitious plans for the Swinomish location, with further developments in the pipeline. Among the upcoming enhancements is the creation of a dedicated Unibet sports betting lounge, set to be unveiled later this year. This lounge promises to deliver an immersive and engaging sports betting experience, offering visitors a welcoming and sophisticated environment to enjoy their favorite sports and wagers.
A Positive Partnership
Manuel Stan, Senior Vice President of North America for Kindred Group, expressed his enthusiasm for the partnership with the Swinomish Indian Tribal Community. He stated, “We are delighted to launch the first phase of our exciting retail partnership with the Swinomish Indian Tribal Community.” Stan emphasized the ongoing commitment to providing customers at the Swinomish Casino & Lodge with an exceptional sports betting experience.
Continued US Expansion
Kindred’s entry into the Swinomish Casino & Lodge marks the 13th retail launch for the company in North America. With an established retail presence in three states—Pennsylvania, Arizona, and Washington—Kindred continues to make strides in the US sports betting market.
Moreover, Kindred has received final approval for its proprietary platform from the New Jersey Division of Gaming Enforcement (NJDGE). The launch of this platform in New Jersey is anticipated in May, further solidifying Kindred’s position as a prominent player in the rapidly growing US sports betting landscape.
The partnership between Kindred and the Swinomish Indian Tribal Community not only highlights the expansion of sports betting services but also underscores the commitment to providing quality and immersive experiences to sports enthusiasts and patrons in Washington and beyond.