RubyPlay, a prominent B2B iGaming development studio, is making a significant move into the US market through a strategic content distribution agreement with Yellow Social Interactive (YSI), a renowned social gaming operator. This partnership marks RubyPlay’s debut in the US and represents a noteworthy step into the thriving realm of social gaming. By delivering more than half of its diverse portfolio, RubyPlay aims to provide an innovative, responsible, and engaging social casino experience for a broad audience.
The Partnership Details:
RubyPlay and Yellow Social Interactive have worked closely to optimize RubyPlay’s games for the unique dynamics of social gaming. This adaptation encompasses the look and feel of each title to ensure an exceptional experience for players engaging with social gaming offerings. The partnership exemplifies the commitment of both companies to meet the evolving demands of the US market and create a compelling gaming experience for a diverse player base.
Key Insights from RubyPlay:
Dr. Eyal Loz, the Chief Product Officer of RubyPlay, expressed his enthusiasm about this exciting venture. He highlighted the company’s dedication to delivering innovative, responsible, and engaging gaming experiences. This endeavor aligns with RubyPlay’s mission to offer a social casino experience that resonates with a broad audience. The studio’s decision to adapt its portfolio for social gaming is a testament to its commitment to provide players with a tailored and memorable gaming experience.
Recent Expansions:
This announcement follows RubyPlay’s recent content distribution agreement with Black Ocean B.V., making its entire game portfolio available on the Atlas-IAC platform. These strategic collaborations and expansions reflect RubyPlay’s ambition to further establish its presence in the global iGaming industry.
RubyPlay’s foray into the US market through its partnership with Yellow Social Interactive demonstrates the studio’s pursuit of innovation and its readiness to cater to diverse gaming preferences. As social gaming continues to flourish, this collaboration promises to bring a fresh gaming experience to the US audience, underlining the dynamism and growth of the iGaming sector in the region.