Jackpocket, a leading provider of digital lottery services, has secured an exclusive multi-year agreement to become the official Digital Lottery Courier of the USA Today Network. This partnership will integrate Jackpocket into various lottery-related content across the USA Today Network, encompassing local publications such as AZCentral.com, Northjersey.com, and Statesman.com. Jackpocket will also serve as the exclusive launch sponsor for the USA Today Network’s dedicated lottery hub.
A Synergistic Alliance:
The partnership between Jackpocket and the USA Today Network is poised to harness the synergies between their respective audiences, bringing together a shared reach and engagement. With the USA Today Network’s extensive influence, this collaboration aims to introduce Jackpocket’s innovative approach to ordering official state lottery tickets to a broad national audience, including its 45 million enthusiastic sports fans.
Kate Gutman on the Collaboration:
Kate Gutman, Senior Vice President of Content Ventures at Gannett, the parent company of USA Today, expressed enthusiasm about partnering with Jackpocket as the exclusive digital lottery courier for Gannett’s media empire. She emphasized the potential for introducing Jackpocket as a user-friendly, enjoyable platform for ordering official state lottery tickets. This collaboration promises to make the lottery more accessible for individuals nationwide.
Peter Sullivan’s Perspective:
Peter Sullivan, Founder and CEO of Jackpocket, welcomed this significant development and highlighted its pivotal role in their mission to simplify the lottery experience for everyone. He expressed excitement about introducing Jackpocket to Gannett’s extensive national audience, envisioning how this partnership will enhance the accessibility and enjoyment of lottery participation.
Jackpocket’s Expansion:
Jackpocket has been on an expansion spree, recently launching in Massachusetts in collaboration with Circle K in August. This expansion into Massachusetts marks the 17th state in which the Jackpocket app offers lottery play. The company had previously entered the Nebraska market in June, demonstrating its commitment to making lottery participation more convenient and enjoyable.
The partnership between Jackpocket and the USA Today Network represents a significant stride towards transforming the way people engage with lotteries. By combining their audiences and expertise, this collaboration is poised to make ordering official state lottery tickets easier and more fun for a diverse national audience. Jackpocket’s expansion into new states reaffirms its mission to enhance the accessibility and convenience of lottery play, solidifying its position as a leader in the digital lottery courier space.