Play Social is excited to announce the grand opening of its inaugural Play Playground location, a 13,000-square-foot immersive entertainment destination, set to debut at the Luxor Hotel and Casino in Las Vegas during the autumn season. This innovative venture will showcase a multitude of larger-than-life immersive games and attractions designed to stimulate the senses and foster social interaction.
Playground’s Unique Experience:
Designed by the creative visionary, Paul Bishop, Play Playground is poised to offer visitors a unique blend of captivating experiences throughout the day and night. During daylight hours, the attraction is dedicated to visitors of all ages, providing a family-friendly setting. As the sun sets, Play Playground transforms into an adults-only experience, featuring a vibrant nightlife scene.
Features and Amenities:
The Play Playground will be a treasure trove of immersive experiences, boasting 20 enthralling games and attractions. To complement the immersive offerings, Play Playground will house two bars, VIP mezzanines, and private event spaces, allowing visitors to enjoy both entertainment and refreshments within the same space.
Play Social’s Vision:
Brad Albright, CEO of Play Social, expressed his excitement about the launch, calling Play Playground a “multi-dimensional, dynamic world” designed to ignite the imagination and encourage social interaction. Albright believes the bespoke social games featured will cater to visitors of all ages and create a memorable experience.
Reviving the Importance of Play:
Jennifer Worthington, COO of Play Social, emphasized the value of play in our lives, noting that people often forget the importance of laughter, teamwork, and the excitement of winning as a group. Play Social aims to rekindle the joy of playing games, fostering a sense of community and fun.
A Magical Experience:
Ian Sugarman, a member of Play Social, underlined the inclusive nature of Play Playground, asserting that it is intended for anyone and everyone looking to enjoy quality time together. Sugarman playfully mentioned the option of riding the slide into the bar, which encapsulates the joyful spirit of the venue.
Luxor’s Welcome:
Chuck Bowling, President & COO of Luxor, warmly welcomed Play Playground to the Luxor family, considering it a perfect fit for the vibrant, adventure-seeking guests who flock to Las Vegas. With its fun and engaging atmosphere, Play Playground offers an opportunity for the inner child in every visitor to break free.
Record-Breaking Tourism Impact in Las Vegas:
The Las Vegas Convention and Visitors Authority (LVCVA) recently revealed that visitor spending in Las Vegas reached a record-breaking $79.3 billion in 2022. This report signifies a remarkable 24.7% increase from the previous record set in 2019, emphasizing the city’s enduring appeal as a top tourism destination.
The imminent launch of Play Playground at Luxor Hotel and Casino represents an exciting new addition to the Las Vegas entertainment landscape, promising a distinctive blend of immersive games, social experiences, and vibrant nightlife. With Las Vegas tourism shattering previous records, the city’s reputation as a premier travel destination is stronger than ever.