Sports Information Services (SIS) and Paddy Power, a prominent UK and Ireland operator, have announced the extension of their long-standing partnership, solidifying their commitment to delivering high-quality horse and greyhound racing content from around the world. This multi-year agreement empowers Paddy Power to continue utilizing SIS’s Complex Automated Production (CAP) technology, granting the operator the flexibility to enhance live broadcast scheduling in their flagship retail stores.
A World of Racing Content:
Paddy Power has secured access to SIS’s 24/7 live racing content, which encompasses an impressive 38,000 horse races from 170 racecourses across five continents, including Europe, Africa, Latin America, and the US. This extensive global coverage ensures a diverse and engaging racing experience for Paddy Power’s customers.
Maintaining the Greyhound Offering:
The partnership also ensures Paddy Power’s access to SIS’s greyhound service, providing customers with thrilling greyhound racing content from the UK and Ireland. This extends the range of racing options available to Paddy Power’s enthusiastic audience.
Trust and Collaboration:
Richard Ames, Chief Executive at SIS, expressed the pride in the longstanding relationship with Paddy Power, emphasizing the growth and trust that have developed over the years. The extension of this partnership reflects the confidence placed in SIS’s brand and its comprehensive racing content portfolio.
Building on a History of Collaborations:
This extension of the partnership between SIS and Paddy Power builds upon a history of successful collaborations. In October 2023, SIS entered into a multi-year partnership with Betfred for greyhound racing content, enabling Betfred to provide 24/7 greyhound racing coverage to its customers. Betfred’s customers have enjoyed greyhound racing content from the UK, Ireland, and Mexico, both online and in retail venues, along with video streams, data, graphics, and betting triggers.
In February 2023, Paddy Power extended its exclusive self-betting terminal provider agreement with Playtech, reinforcing their decade-long relationship. This commitment to partnerships and consistent innovation underscores the dedication of these industry leaders to providing exceptional racing content and experiences to their customers.
The extension of the partnership between Paddy Power and SIS is a testament to their shared commitment to delivering top-tier racing content from around the world. With a diverse portfolio of horse and greyhound racing content, this collaboration ensures that Paddy Power’s customers will continue to enjoy an engaging and thrilling racing experience. Their history of successful collaborations and innovation highlights the industry’s dedication to meeting the evolving needs of racing enthusiasts.