DraftKings, the NBA’s first sports betting partner, is breaking new ground by launching a line of co-branded merchandise for the 2023-24 NBA season. The collection includes hats, T-shirts, and hoodies that combine DraftKings’ distinctive gold crown logo with NBA-licensed team logos. This marks an exciting collaboration between two giants in the world of sports and sports betting.
DraftKings and the NBA: A Unique Merchandise Partnership
In a groundbreaking move, DraftKings and the NBA have come together to create co-branded merchandise, marking a significant milestone in their ongoing partnership. These exclusive items are set to captivate fans and offer a unique way to celebrate the 2023-24 NBA season.
Merchandise Details and Availability
Starting November 2, fans can get their hands on the NBA Collection presented by DraftKings. The range includes a variety of items such as hats, T-shirts, and hoodies, all bearing the hallmark gold crown logo of DraftKings alongside the licensed logos of NBA teams. These stylish pieces will be available for a wide range of fans, with prices ranging from $30 to $75.
Fans can purchase this exciting merchandise online at the DraftKings Shop or at select pop-up events in various cities. This initiative aims to bring fans closer to the action, letting them proudly represent their favorite teams and the DraftKings brand.
DraftKings and the NBA: A Strong Connection
Matt Kalish, co-founder and president of DraftKings North America, emphasized the significance of this venture, which is a testament to the strong bond between DraftKings and the NBA. The collaboration taps into the passion of millions of DraftKings customers for the NBA, offering them unique and stylish co-branded clothing collections.
DraftKings’ iconic crown logo has earned a special place in the hearts of sports enthusiasts. By combining it with one-of-a-kind designs featuring NBA teams, the brand aims to create a deeper connection with its customers, allowing them to embrace the lifestyle they love in a whole new way.
DraftKings Makes Its Mark at TPC Scottsdale in Phoenix
In another exciting development, the partnership between the PGA Tour and DraftKings continues to flourish with the opening of the DraftKings Sportsbook at TPC Scottsdale in Phoenix, Arizona. This 13,000-square-foot sportsbook offers an exceptional experience to sports betting enthusiasts.
The facility boasts 40 betting kiosks, seven ticket windows, and 3,400 square feet of video walls, ensuring fans can immerse themselves in the action. Furthermore, the dining area features a central bar that opens onto a patio with cabanas and fire pits, creating a vibrant and inviting atmosphere for patrons.
DraftKings’ collaboration with the NBA is not only expanding the horizons of co-branded merchandise but also making its presence felt in the world of sports betting, with the grand opening of the DraftKings Sportsbook at TPC Scottsdale. These initiatives highlight the brand’s commitment to enhancing the fan experience, bringing sports enthusiasts closer to the excitement and action they love.