888 Holdings has announced the appointment of Ben Hurst as Vice President of North American Expansion. In his new role, Hurst will be responsible for overseeing strategic growth opportunities for 888 in the United States and Canada. He will also lead business development efforts for the SI Sportsbook and SI Casino brands as part of 888’s partnership with Authentic Brands Group.
Ben Hurst’s Diverse Background
Ben Hurst brings a wealth of experience to his new position. Previously, he served as the Head of Digital for Madison Square Garden Entertainment Group (MSG), where he led transformational projects for several prominent franchises, including the New York Knicks, New York Rangers, MSG, Radio City, The Beacon Theatre, and other well-known brands. Hurst’s career also includes a nine-year tenure with Viacom, where he held various senior roles.
888’s North American President, Howard Mittman, Comments on the Appointment
Howard Mittman, President of 888’s North American division, expressed his enthusiasm for Ben Hurst joining the team. He stated, “We are thrilled to welcome Ben to our US team in his new role as VP. Over the past year or so, I had the pleasure of working with him in a consulting capacity, and I am fully convinced that his industry expertise and familiarity with our company make him an ideal leader to further propel our US operations into the future.”
Mittman emphasized Hurst’s remarkable proficiency and deep understanding of the US digital, sports, and entertainment sectors, highlighting the significant asset he brings to the team. Mittman added, “We are eagerly looking forward to collaborating with him.”
888’s Expansion in North America
In 2023, 888 Holdings expanded its presence in North America with the Michigan Gaming Control Board’s approval of VHL Michigan as the new platform provider for the Hannahville Indian Community’s online casino gaming. This platform is operated under the Sports Illustrated brand.
The Hannahville Indian Community, which manages the Island Resort & Casino in Harris, Michigan, entered into a partnership with 888 Holdings after the original platform provider, Twin Spires, announced plans to close its online business.
Ben Hurst’s appointment as Vice President of North American Expansion underscores 888 Holdings’ commitment to pursuing growth opportunities in the vibrant North American gaming market. Hurst’s extensive experience in the industry positions him as a valuable asset in driving 888’s strategic objectives forward.