In a heartwarming alliance, the digital sports platform Fanatics has announced its role as the “Official Sports Partner” of Make-A-Wish, an organization dedicated to granting wishes for children with critical illnesses. Under the co-brand of Fanatics Make-A-Wish, sports-related dreams are set to become a reality for deserving children across the United States. Fanatics is not only committing a generous $10 million to this noble cause but is also providing invaluable support to Make-A-Wish.
A Promise of Sporting Dreams Realized
Fanatics and Make-A-Wish are gearing up to make dreams come true in a big way. This initiative will involve the granting of sports-related wishes that encompass meeting sports heroes, witnessing thrilling sporting events, and much more. Through the transformative power of sports, children facing critical illnesses will have the opportunity to experience life-changing moments, offering respite from the challenges they endure.
Uniting Sports Stars for a Greater Cause
To kick off this extraordinary partnership, Fanatics and Make-A-Wish are hosting a special event in New York City. The event promises to be a star-studded affair, featuring the likes of sports legends Tom Brady, Aaron Judge, and Jayson Tatum. These celebrated athletes will come together to celebrate the collaboration and its mission to bring joy to the lives of courageous young individuals.
Fanatics’ Dedication to the Cause
Orlando Ashford, Chief People Officer at Fanatics, expressed the company’s deep commitment to this meaningful partnership. He emphasized that Fanatics has long been a champion of Make-A-Wish and recognized the profound impact of sports in children’s lives. With its extensive network and access to countless athletes from various sports, Fanatics aims to create unforgettable, once-in-a-lifetime experiences for these remarkable children and their families.
Make-A-Wish’s Impactful Role
Leslie Motter, President and CEO of Make-A-Wish America, highlighted the profound effect that critical illnesses can have on children and their families. These illnesses bring fear and traumatic stress, often lasting for months or even years. She emphasized that Fanatics’ partnership would enable the creation of transformative experiences, which often mark a turning point in a child’s treatment and recovery. These experiences are not just momentary; they leave a lasting, positive impact that extends well beyond the wish itself.
The Fanatics and Make-A-Wish partnership is not only a celebration of the magic of sports but also a testament to the profound difference that compassion and shared experiences can make in the lives of brave young souls facing adversity. Together, they are set to bring hope, happiness, and unforgettable moments to those who need them most.