Catena Media, a prominent affiliate group, has revealed its latest strategic addition with the appointment of Pierre Cadena as Vice President of Corporate Strategy. Set to join the team on November 1, Pierre will be based in the United States, where he currently resides.
A Visionary Leader in Digital Media and Gaming
Pierre Cadena brings a wealth of experience to Catena Media, derived from his previous role as Senior Vice President and Head of Revenue and Strategy for the renowned news and entertainment brand, Fox Entertainment. With a background as a non-executive director at Raketech and a strong foundation in online sports betting and gaming affiliation, Pierre is well-versed in the dynamics of the gaming industry.
Prior to his role at Fox Entertainment, he served as Senior Vice President and Chief Strategy Officer at Crunchyroll. His impressive career also includes senior strategy and corporate development roles at notable companies such as WarnerMedia, Otter Media, and Caesars Entertainment. Early in his professional journey, he contributed to investment banking and private equity investing.
A Key Role in Corporate Strategy
In his role as VP of Corporate Strategy at Catena Media, Pierre Cadena will focus on the development of corporate strategy and provide crucial support in executing it. His mission is to help shape the company’s future direction and further its objectives. This strategic appointment is set to play a pivotal role in Catena Media’s evolution in North America and beyond.
Catena Media CEO Michael Daly expressed his enthusiasm about the addition, stating, “We’re excited to welcome Pierre to Catena Media. His extensive expertise in strategic planning and executing growth for digital media and gaming companies will be a valuable asset for us and enable Pierre to play a core leadership role in our continued evolution in North America and beyond.”
Enhancing Catena Media’s Market Presence
This strategic move comes on the heels of Catena Media’s content and commercial media deal with The Sporting News, a renowned US sports publisher. The three-year agreement solidified Catena Media as The Sporting News’s exclusive betting partner. Under this partnership, Catena Media is tasked with creating editorial and advertorial content tailored to sports, casino gaming, and fantasy sports audiences for distribution on The Sporting News’s online platforms.
As Catena Media continues to strengthen its presence in the ever-evolving landscape of digital media and gaming, the addition of Pierre Cadena as VP of Corporate Strategy promises to be a vital asset in shaping the company’s future growth and direction.