DerbyWheel, a pioneer in the Professional Keirin concept, has teamed up with Sports data and integrity solutions provider, Sportradar, in a multi-year agreement aimed at safeguarding Keirin competitions. The debut season of DerbyWheel, set to launch in 2024, will introduce the captivating world of Keirin to a global audience.
The Debut of DerbyWheel:
DerbyWheel is on the cusp of launching the Keirin sport onto the international stage, with its inaugural season scheduled for 2024. Keirin, a well-established cycling sport in Japan, is set to be operated by DerbyWheel as an international league.
Legal Betting on Keirin in Japan:
Keirin is one of the five sports legally available for betting in Japan, making it a significant sport with a dedicated following. DerbyWheel’s international league will open up exciting opportunities for fans and bettors around the world.
The Role of Sportradar:
Sportradar, a renowned name in the world of sports data and integrity solutions, is a key partner in this venture. They will provide live race feeds to media companies and critical data to sports betting entities. This collaboration is expected to elevate the visibility and accessibility of Keirin competitions.
Commitment to Integrity and Fair Play:
James Pope, CEO of DerbyWheel, emphasized the importance of operating at a gold standard level from the outset. The partnership with Sportradar underscores DerbyWheel’s unwavering commitment to integrity and ensuring that its events offer top-quality sportsmanship.
Sportradar’s Integrity Measures:
Sportradar will play a pivotal role in upholding the integrity of Keirin events, protecting them from potential threats like match-fixing, doping, and other fraudulent activities. To accomplish this, Sportradar will employ its Universal Fraud Detection System (UFDS), a robust solution designed to maintain the fairness and transparency of sporting events.
Expansion of Sportradar’s Partnership:
In related news, Sportradar has expanded its partnership with BetMGM, offering the operator access to NBA optical tracking data. This expansion underlines Sportradar’s commitment to providing cutting-edge data solutions to its partners.
The collaboration between DerbyWheel and Sportradar marks a significant step in the global expansion of Keirin racing. It not only opens up exciting new opportunities for fans and bettors but also prioritizes integrity and fairness in sports. Sportradar’s expertise in data and integrity solutions, as demonstrated by the deployment of the UFDS, ensures that the Keirin league will maintain the highest standards of clean and transparent competition. This partnership is a testament to the dedication of both organizations in bringing the excitement of Keirin to the world stage while upholding the values of sportsmanship and fair play.