Flutter Entertainment has recently unveiled a three-year partnership with International Mixed Ability Sports (IMAS), a UK-based non-profit organization dedicated to promoting social inclusion through sports and education. IMAS champions Mixed Ability Sports, including the International Mixed Ability Rugby Tournament (IMART), to encourage participation among individuals facing various challenges, including those with physical and learning disabilities. This collaboration is part of Flutter’s ongoing commitment to making a positive impact on communities worldwide.
Empowering Social Inclusion:
IMAS is at the forefront of fostering social inclusion by promoting Mixed Ability Sports.
It creates opportunities for people with disabilities, both physical and learning, to participate alongside non-disabled individuals, breaking down barriers to inclusion.
Shared Values and Objectives:
Flutter Entertainment and IMAS share a common commitment to creating a safe and non-judgmental environment for individuals to reach their full potential.
The partnership is rooted in a mutual dedication to driving societal transformation through sports.
Impactful Collaboration:
Flutter’s Group Head of Communities, Kerry McNally, highlights the alignment between Flutter’s workplace culture and IMAS’s mission.
The partnership aims to deliver global impact by working together to further the cause of social inclusion and accessibility.
Testimonials:
McNally emphasizes that the IMAS model represents a radical approach to societal transformation through sports, making it a natural fit for Flutter Entertainment.
IMAS’s Co-Founder and Director, Martino Corazza, expresses pride in partnering with Flutter and their shared commitment to making a lasting difference in communities they serve.
Corazza acknowledges that Flutter’s expertise will be invaluable in supporting the sustainable growth of the Mixed Ability model, which is expanding internationally.
Ongoing Community Initiatives:
Flutter Entertainment has a history of supporting community initiatives. One such initiative is “Cash4Clubs,” where they pledged £200,000 to boost grassroots sports.
The partnership between Flutter Entertainment and IMAS represents a significant step toward advancing social inclusion and accessibility in sports globally. IMAS’s commitment to breaking down barriers for people with disabilities aligns seamlessly with Flutter’s dedication to fostering a welcoming and non-judgmental environment for individuals to achieve their full potential. This collaboration is set to drive real global impact, furthering the cause of social inclusion and promoting Mixed Ability Sports on a broader scale. It builds on Flutter’s ongoing efforts to make a positive difference in the communities they serve, highlighting the power of sports in driving societal transformation.