Elk Valley Casino in California has forged a partnership with Quick Custom Intelligence (QCI) to introduce the QCI Enterprise Platform to its gaming floor. This collaboration aims to elevate customer experiences and ensure that no carded customers go unnoticed while simultaneously achieving revenue goals for the property.
Empowering the Customer Experience:
Michael White, the Director of Marketing & Player Development at Elk Valley Casino, expressed the venue’s commitment to providing top-notch customer experiences. With the QCI Platform now in place, the casino gains the capability to closely monitor carded customers, enhancing their experience. This technology integration aligns the guest’s journey with the property’s revenue objectives, creating a win-win scenario.
QCI’s Commitment to Innovation:
Andrew Cardno, Chief Technology Officer of QCI, conveyed appreciation for Elk Valley Casino’s extensive research and evaluation of various products in the market before selecting the QCI Enterprise Platform. He emphasized QCI’s continuous collaboration with the 1,800 player development professionals using their host tool to enhance features and functionality, ensuring ease of use and efficiency.
Expanding Reach:
Elk Valley Casino is not alone in its adoption of the QCI Enterprise Platform. Other gaming venues, such as Cliff Castle Casino in Camp Verde, Arizona, and Batavia Downs Gaming & Hotel in New York, have also joined forces with Quick Custom Intelligence (QCI) to introduce this platform.
California’s Cardroom Expansion Moratorium:
In a related development, California Governor Gavin Newsom has signed Assembly Bill 341, extending the state’s moratorium on issuing new cardroom licenses for an additional 20 years. This legislation was welcomed by 40 Californian tribes and reinforces the state’s gaming regulations. The original 1997 Gambling Control Act imposed a 25-year moratorium on cardroom expansion, which recently expired. The new law enforces a fresh 20-year freeze on new licenses.
Under this legislation, smaller existing cardrooms are granted the flexibility to add a limited number of new gaming tables. Cardrooms with fewer than 20 gaming tables can incorporate up to 10 new tables. The law stipulates that these venues can add two new tables in the first year, followed by the opportunity to add two more tables every four years thereafter.
Elk Valley Casino’s partnership with QCI to implement the QCI Enterprise Platform exemplifies the casino’s dedication to offering an exceptional customer experience. This technology integration empowers the player development team, ensuring that carded customers receive personalized attention. Additionally, the article highlights California’s gaming legislation, extending the moratorium on new cardroom licenses and providing guidelines for existing venues looking to expand. This combination of news underscores the dynamic nature of the gaming industry, with both technology and regulatory changes shaping the landscape.