1/ST Content and Tabcorp have entered into a multi-year agreement that paves the way for greater coverage of North American horse racing through the Tab brand and Sky Racing channel. This collaboration brings together the strengths of both companies to provide fixed-odds and tote betting services, aiming to boost international appeal, drive growth, and diversify revenues for the racing sector.
The Partnership:
1/ST Content, known for its extensive network of over 70 tracks and management of more than 3,300 racing meetings annually, has inked a deal with Tabcorp. This partnership is set to have a significant impact on the world of horse racing, especially in North America and Australia.
Enhanced Coverage:
The agreement’s primary goal is to enhance the coverage of North American horse racing. 1/ST Content manages racing meetings from prestigious North American circuits, including Gulfstream Park, Laurel Park, Pimlico, Belmont Park, Aqueduct, Saratoga, and Santa Anita. The inclusion of Santa Anita, home to the Breeders’ Cup World Championships, adds extra excitement to the deal.
Tabcorp’s Commitment:
Tabcorp, a leader in the Australian market, is committed to expanding its portfolio of premium international racing content. The partnership with 1/ST Content underlines Tabcorp’s dedication to providing high-quality betting services and growing the racing sector’s revenues.
Betting Services and Wagering Technology:
The strength of 1/ST Content’s data and wagering technology is a key factor in this partnership. This technology, combined with a depth of broadcast and video streaming rights, positions 1/ST Content as the preferred provider for both fixed-odds and commingling into Australian pools. This partnership is expected to bring added convenience and diversity to the betting experience.
Global Audience Growth:
The collaboration is part of 1/ST Content’s strategy to broaden the international appeal of North American thoroughbred racing. This initiative is aimed at benefiting the genuine stakeholders in North American racing, ensuring they are the primary beneficiaries of revenues generated through international wagering. Additionally, it aims to safeguard the domestic racing scene for the next generation of fans and bettors.
Tabcorp’s Strong Position in the Australian Market:
Tabcorp’s robust presence in the Australian market makes it a valuable partner for 1/ST Content. The company’s wide distribution across digital and retail channels, as well as its continuous development of products, significantly enhances the offering for horse racing enthusiasts. This partnership is a testament to the confidence in Tabcorp’s support, scope, and local expertise.
Growth Prospects:
The timing of this collaboration is significant, given the anticipation surrounding the Breeders’ Cup World Championships and the packed fall and winter schedule. This partnership is poised to take horse racing to new heights in terms of both coverage and betting options.
The multi-year agreement between 1/ST Content and Tabcorp is set to transform the landscape of North American horse racing, with a focus on providing enhanced coverage and betting services. With Tabcorp’s commitment and 1/ST Content’s expertise, the racing sector is poised for growth, ensuring a bright future for fans and bettors. This partnership marks a significant milestone in the world of horse racing, promising exciting opportunities for all stakeholders.