DraftKings, a leading sports betting and daily fantasy sports operator, has revealed a significant agreement with the Passamaquoddy Tribe, signaling the forthcoming launch of its online sportsbook in the state of Maine. This development, subject to the necessary licensing and regulatory approvals, is a pivotal step in expanding legal sports wagering in the region.
A Pioneering Agreement:
DraftKings has solidified its position as a key player in the sports betting industry by reaching an agreement with the Passamaquoddy Tribe. This agreement paves the way for the launch of DraftKings’ online sportsbook in Maine, setting the stage for a new era in legal sports wagering within the state.
Mobile Sports Betting in Maine:
As a result of this agreement, players in Maine will have access to DraftKings’ sportsbook app, offering an array of wagering options. These options include pre-match and in-game bets, as well as DraftKings’ signature in-house-built same-game parlays, enhancing the excitement and convenience for sports enthusiasts.
Key Figures’ Perspectives:
Jason Robins, CEO and Co-founder of DraftKings, highlighted the significance of the partnership with the Passamaquoddy Tribe. He stressed DraftKings’ commitment to providing safe and legal sports betting to the people of Maine, further solidifying the company’s presence as the official mobile sports betting provider of the Passamaquoddy Tribe. This expansion marks DraftKings’ entry into its 25th state.
Tribal Leadership’s Enthusiasm:
Chief William Nicholas of the Passamaquoddy Tribe expressed his excitement about the mobile sports wagering agreement with DraftKings. The tribe looks forward to a continued partnership with DraftKings and anticipates growth and investment opportunities in the state of Maine, aligning with the shared goals of both parties.
Legalizing Sports Betting in Maine:
In May 2022, Maine’s Governor, Janet Mills, signed into law the legalization of sports betting, granting exclusive rights to conduct online wagering to tribes. It is estimated that sports betting will generate revenue ranging from $3.8 million to $6.9 million for the state. This initiative follows a successful year for legal gambling in Maine, with casinos and other forms of legal gaming generating $64 million in revenue in 2022.
DraftKings and NBA Co-Branded Merchandise:
In a separate development, DraftKings and the NBA have joined forces to launch co-branded merchandise for the 2023-24 season. This collection includes hats, T-shirts, and hoodies featuring DraftKings’ gold crown logo alongside NBA-licensed team logos. This collaboration marks a significant milestone as DraftKings becomes the first sports betting partner of the NBA to introduce co-branded merchandise. These items will be available both online at the DraftKings Shop and in-person at select pop-up events in various cities, further cementing DraftKings’ presence in the sports industry.
DraftKings’ agreement with the Passamaquoddy Tribe to introduce online sports betting in Maine represents a significant step forward in the expansion of legal sports wagering. With a firm commitment to offering safe and legal sports betting options, this partnership aligns with the ongoing trend of legalizing sports betting across the United States. Moreover, DraftKings’ collaboration with the NBA in co-branded merchandise further solidifies its presence in the sports industry, marking a remarkable year for the company’s growth and expansion.